New Name Heralds Evolution of Tiger Telematics' Multi-Entertainment Device

New Name Heralds Evolution of Tiger Telematics'
Multi-Entertainment Device 


LONDON, April 16  /PRNewswire/ -- Gizmondo Europe Ltd., formerly known as
Gametrac Europe Ltd, subsidiary of Jacksonville, FL based Tiger Telematics Inc.
(TIGR) announced today that its much-anticipated handheld mobile entertainment
device will be marketed under the brand name of

** Gizmondo

Facilitating the name change is the planned rapid evolution of the device
itself, from a one-dimensional mobile gaming console to a device best described
as a futuristic multi-entertainer.  The product is a wireless, handheld device
featuring cutting-edge gaming, an MP3 music player, movie player, multimedia
messaging, in-built camera and GPS function.

"Gametrac was a project name for our strategic partners," says Mike Carrender,
CEO for Tiger Telematics.  "The new name, Gizmondo, exemplifies the unique
versatility of the device to provide many types of entertainment as chosen by
the user.  Gizmondo reflects that the device changes to fit the entertainment
choices of the user."

The new name allows for more precise market segmentation, with Gizmondo
targeting.  The name change also marks the next planned phase of
implementation, one step closer to market.  In addition, Gizmondo by Tiger
Telematics provides a more discernable, tangible link to Tiger Telematics, the
listed parent company.

The Gizmondo name was due for launch at the E3 Electronic Entertainment Expo in
Los Angeles on May 11-15, but pending legal issues concerning the use of the
Gametrac name has led to the early announcement of the Gizmondo brand name.

"We are really excited about E3, where we'll be showcasing our latest model and
games.  We can't wait to see the public's reaction.  Gizmondo gives us great
leverage in winning the hearts and minds of our target audience.  It provides
the opportunity to create a series of future sub-brands under the Tiger
Telematics' umbrella in order to create a homogenous whole and strengthen the
connection to the listed parent company," says Patrik Wallgren, Head of Global
Public Relations.

  The Gizmondo is due to be launched later this year.

  Notes:
  About Tiger:



Gizmondo Europe Ltd., formerly known as Gametrac Europe Ltd, is a series of
owned subsidiaries of Tiger Telematics Inc. (OTC:TIGR.PK) and is the maker of
the Gizmondo, the next-generation mobile entertainment device. Set to launch in
the UK in 2004, the gaming device includes in-built music, video, messaging and
picture functions.

   http://www.gizmondo.com/
   http://www.tigertelematics.com/



Tiger is a designer, developer and marketer of mobile telematics systems and
services that combine global GPS functions and voice recognition technology to
locate and track vehicles and people down to street level in countries
throughout the world. The systems are designed to operate on GPS and are
currently being marketed to GSM current and potential subscribers, primarily by
the company's United Kingdom based subsidiaries.

Except for historical matters contained herein, the matters discussed in this
press release are forward-looking and are made pursuant to the safe harbour
provisions of the Private Securities Litigation Reform Act of 1995. Investors
are cautioned that these forward-looking statements reflect numerous
assumptions and involve risks and uncertainties that may affect Tiger
Telematics, Inc. and its subsidiary businesses and prospects and cause actual
results to differ materially from these forward-looking statements. Among the
factors that could cause actual results to differ are Tiger Telematics Inc.'s
operating history; competition; low barriers to entry; reliance on strategic
relationships; rapid technological changes; inability to complete transactions
on favourable terms; and those risks discussed in the Company's filings with
the SEC. 

DATASOURCE: Gizmondo Europe Ltd.; Tiger Telematics Inc.



CONTACT:  Mike Carrender, CEO, Tiger Telematics, Inc., [phone];

Global Media - Patrik Wallgren, Head of Global Public Relations,

[phone] 



Web Site:  http://www.gizmondo.com/

http://www.tigertelematics.com/ 

Copyright