Jenson Button Wins British Grand Prix...on New Tiger Telematics Gizmondo Gaming Device!

Jenson Button Wins British Grand Prix...on New Tiger Telematics
Gizmondo Gaming Device!
- The Black Eyed Peas will produce the original score in racing game endorsed
by the hottest property in Formula One 


LONDON, July 9  /PRNewswire-FirstCall/ -- Fasten your seatbelts, Britain's
leading Formula One star Jenson Button is set to launch the world's fastest
ever racing game along with Gizmondo, the world's highest ever performance
handheld gaming device! Like the Grand Prix races Jenson competes in, Chicane
will be a high-speed, high-impact racing experience that will squeeze every
last drop out of Gizmondo's outstanding performance capabilities.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20040709/LNF004 )

Button, who is lining up for BAR Honda in this weekend's British Grand Prix at
Silverstone, said: "Anyone who has ever wondered what it feels like to be
behind the wheel of a racing car will love Chicane. It's as close as you'll get
to the real thing and matched with Gizmondo's gaming performance, it will
certainly get the adrenalin pumping!"

This exclusive collaboration will allow gaming enthusiasts to race either as or
against Button in this ultra-realistic, 3D game based on arcade style racing.
The much-anticipated Gizmondo will bring the speed and graphics of Chicane to
life, and as it is Bluetooth(TM) enabled, it will allow up to four players to
pit their skills against each other with unparalleled ease.

Both novices and experts alike will be able to custom-build cars to suit their
needs so each individual can enjoy the ultimate racing experience. Three modes
of game play will push the car and driver to their limits, and original
circuits have been specifically designed to maximise the performance of the
Gizmondo device.

"Jenson's new game, mixed with the unrivalled performance of the Gizmondo
device, offers a pure 3D driving experience to the on-the-go gamer. This will
completely revolutionise the way people view portable entertainment," says
Thomas Fessler, CEO, Handheld Games, who is developing Chicane drawing on
Button's trackside experience.

In another world exclusive for Gizmondo, Will.I.Am of The Black Eyed Peas,
along with the Will.I.Am Music Group, is to produce the original score for
Chicane.

"The way in which Jenson Button has fought off fierce competition so far this
season has been amazing and we at Gizmondo would like to follow suit. Just as
Jenson and Will.I.Am are at the very top of their fields, Gizmondo soon hopes
to join them," said Carl Freer, MD of Gizmondo Europe Ltd.

Gizmondo is a powerful wireless handheld mobile multi-entertainment device due
to hit UK stores this autumn. As well as being a cutting edge gaming facility,
the device, built on the Microsoft Windows CE.NET, also acts as an MP3 player,
video player, multimedia messaging unit, digital camera and has a GPRS
connection.

Notes to editors:

A high resolution photograph of Jenson Button is available via ISDN with
Newscast (http://www.newscast.co.uk/ Tel: [phone]) and also via Newscom
(http://www.newscom.com/cgi-bin/prnh/20040709/LNF004)

About Tiger:

Gizmondo Europe Ltd is a series of owned subsidiaries of Tiger Telematics Inc
(NASDAQ:TIGR.PK) and is the maker of Gizmondo, a next-generation mobile
entertainment device. Set to launch in the UK in 2004, the gaming device
includes in-built music, video, messaging and picture functions.

   http://www.gizmondo.com/

   http://www.tigertelematics.com/



Tiger is a designer, developer and marketer of mobile telematics systems and
services that combine global GPS functions and voice recognition technology to
locate and track vehicles and people down to street level in countries
throughout the world. The systems are designed to operate on GPS and are
currently being marketed to GSM current and potential subscribers, primarily by
the company's United Kingdom based subsidiaries.

About Handheld Games:

Handheld Games, founded by Thomas Fessler in 1998, is a leader in the
Next-Generation of development for Portable Entertainment. Based in Mill Creek
Washington, Handheld Games studio focuses their development efforts on the
creation of Award Winning "AAA" licensed content for the on-the-go gamer.

http://www.handheldgames.com/

Except for historical matters contained herein, the matters discussed in this
press release are forward-looking and are made pursuant to the safe harbour
provisions of the Private Securities Litigation Reform Act of 1995. Investors
are cautioned that these forward-looking statements reflect numerous
assumptions and involve risks and uncertainties that may affect Tiger
Telematics, Inc. and its subsidiary businesses and prospects and cause actual
results to differ materially from these forward-looking statements. Among the
factors that could cause actual results to differ are Tiger Telematics, Inc.'s
operating history; competition; low barriers to entry; reliance on strategic
relationships; rapid technological changes; inability to complete transactions
on favourable terms; and those risks discussed in the Company's filings with
the SEC. 

http://www.newscom.com/cgi-bin/prnh/20040709/LNF004

DATASOURCE: Tiger Telematics, Inc.



CONTACT:  UK Media: Joss Hastings or George Warren, [phone],

; or Patrik Wallgren, Head of Global Public Relations,

; [phone]; or Mike Carrender,

CEO, Tiger Telematics, Inc., [phone]



Web site:  http://www.gizmondo.com/

http://www.tigertelematics.com/

http://www.handheldgames.com/ 

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