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The Scotts Company Announces Partnership With Keep America
Beautiful(R) to Promote Community Gardens and Consumer Education
Outreach and education program will reach more than 1 million people
MARYSVILLE, Ohio, Feb. 28 /PRNewswire/ -- The Scotts Company, the world's
largest marketer of branded products for consumer lawn and garden care,
announced today that it has signed a multi-year partnership to support Keep
America Beautiful and its Great American Cleanup(TM), the nation's largest
annual community improvement and beautification program.
As part of Scotts' sponsorship, the two organizations will launch a national
consumer outreach program beginning March 21, the first day of spring. The
effort will include providing information to more than 1 million people each
year to help them understand the best ways to incorporate environmental
stewardship principles when maintaining a healthy lawn and garden. On the same
day, the two organizations also will begin working to build community green
spaces in Orlando, Florida; Atlanta, Georgia; Columbus, Ohio; Norfolk,
Virginia; and Long Island, New York.
"This partnership is a natural and significant extension of our commitment to
social responsibility," said Jim Hagedorn, chairman and chief executive officer
of Scotts. "We are glad to have a partner in Keep America Beautiful that shares
our commitment and understands the positive impact that healthy gardens and
landscapes can have on people, communities and the environment."
Keep America Beautiful(R) is celebrating the 20th anniversary of its signature
program, the Great American Cleanup, which takes place from March 1 through May
31.
Last spring, 2.3 million Great American Cleanup volunteers improved more than
15,000 communities during 30,000 events in all 50 states -- planting 5 million
trees, flowers and bulbs; cleaning 6,500 miles of rivers, lakes and shorelines;
and collecting 1.2 million tires for recycling and 150 million pounds of litter
and debris.
"Scotts' commitment to beautification and environmental stewardship makes it an
ideal partner for Keep America Beautiful," said Ray Empson, president of the
national, nonprofit organization. "We are excited about our partnership, and
look forward to using the combined resources of our organizations to provide
valuable information to homeowners and to beautify communities in a way only
made possible by gardening."
Since the Company's founding in 1868, Scotts has strived to provide the public
with the finest quality lawn and garden care products. Scotts is continually
looking for new and innovative ways to maintain a healthy environment. For
example, the Company's innovative sprayer on ready-to-use control products has
been given national awards for environmental stewardship. Scotts also is one of
the country's leading recyclers, using about 6 billion pounds of recycled
organic waste every year in its growing media business. The Company also
provides consumer education and environmental stewardship tips through its
award-winning Web site, http://www.scotts.com/ , its toll-free help line,
888-270-3714, and other outreach efforts.
"Our commitment to a sustainable environment permeates everything we do at
Scotts," said Rich Martinez, chief environmental officer at Scotts. "Our
partnership with Keep America Beautiful will be an important tool to continue
to deliver on our commitment to preserve and support a healthy environment,
which is crucial to the future of communities in which Americans live and
work."
About Keep America Beautiful
Keep America Beautiful, Inc., established in 1953, is the nation's largest
volunteer-based community action and education organization. This national
nonprofit forms public-private partnerships and programs that engage
individuals to take greater responsibility for improving their community
environments. The Great American Cleanup(TM) is one of its many programs that
encourage people to care for communities through volunteer participation. For
additional information, visit http://www.kab.org/ .
About Scotts
Dedicated to a Beautiful World
The Scotts Company is the world's largest marketer of branded consumer products
for lawn and garden care, with products for professional horticulture as well.
The Company owns the industry's most recognized brands. In the U.S., the
Company's Scotts(R), Miracle-Gro(R) and Ortho(R) brands are market leading in
their categories, as is the consumer Roundup(R) brand, which is marketed in
North America and most of Europe exclusively by Scotts and owned by Monsanto.
The Company also owns Smith & Hawken, a leading brand of garden- inspired
products that includes pottery, watering equipment, gardening tools, outdoor
furniture and live goods. In Europe, Scotts' brands include Weedol(R),
Pathclear(R), Evergreen(R), Levington(R), Miracle-Gro(R), KB(R), Fertiligene(R)
and Substral(R).
DATASOURCE: The Scotts Company
CONTACT: Jim King, Director, Investor Relations & Corporate
Communications of The Scotts Company, +1-937-578-5622
Web site: http://www.scotts.com/
http://www.kab.org/