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Surveys Show Need for Increased Homeowner Education About How
Lawn & Garden Activities Impact the Environment
MARYSVILLE, Ohio, April 26 /PRNewswire/ -- Recent research revealed 93 percent
of Americans would be willing to change their lawn and garden activities if it
would make a difference in the environment.
This data and more was released during a special media Web conference held last
Thursday to discuss consumer attitudes and behaviors regarding lawns, gardens
and the environment, and to present the latest research and tips on
environmental stewardship practices. The event was led by industry experts from
the Garden Writers Association, the National Gardening Association, The New
York Botanical Garden, and The Scotts Miracle-Gro Company.
Research conducted by ScottsMiracle-Gro revealed that homeowners really do care
about the issue of lawn care and the environment, but their behavior proves a
need for more education. Seventy-three percent of homeowners agreed their
individual behavior can make a difference in maintaining a healthy environment.
However, only 25 percent of respondents said they proactively take personal
action to ensure a safer environment.
Research by the National Gardening Association very closely mirrored findings
of the research recently completed by ScottsMiracle-Gro. The research results
found that only three out of 12 environmentally friendly lawn and landscape
practices were used by more than half of all U.S. homeowners with a yard or
garden.
The panelists expressed their personal commitments and strong desire to help
educate the public about taking some simple steps to improve the environment
while also maintaining a healthy lawn and beautiful garden.
"Almost everything you buy comes with an owner's manual," said Bruce
Butterfield, Research Director of the National Gardening Association. "But when
you buy your home, you don't get an owner's manual for your yard. We believe
journalists and educators can join us and play an important role in
communicating how some very simple measures can impact the environment in a
positive way."
"As a leader in our industry, ScottsMiracle-Gro believes it is our duty to help
educate homeowners," said Rich Martinez, Chief Environmental Officer of
ScottsMiracle-Gro. "If we can broaden our outreach to both our consumers and
the public at large, then our data suggests they will take some simple steps
that will have a significant impact on the environment."
A few key environmental stewardship practice tips from the expert panelists:
-- Use the right cultural practices and plant varieties to ensure natural
plant vigor
-- Apply fertilizer and water at recommended rates
-- Sweep up grass clippings to return nutrients to the soil
-- Sweep fertilizer off pavement to keep out of water sources
-- Choose the right products for the job and spot treat problem areas with
a ready-made product that you don't have to mix yourself
About ScottsMiracle-Gro
With more than $2 billion in worldwide sales and more than 6,000 associates,
The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts
Company LLC, is the world's largest marketer of branded consumer products for
lawn and garden care, with products for professional horticulture as well. The
Company's brands are the most recognized in the industry. In the U.S., the
Company's Scotts(R), Miracle- Gro(R) and Ortho(R) brands are market-leading in
their categories, as is the consumer Roundup(R) brand, which is marketed in
North America and most of Europe exclusively by Scotts and owned by Monsanto.
The Company also owns Smith & Hawken, a leading brand of garden-inspired
products that includes pottery, watering equipment, gardening tools, outdoor
furniture and live goods. In Europe, Scotts' brands include Weedol(R),
Pathclear(R), Evergreen(R), Levington(R), Miracle-Gro(R), KB(R), Fertiligene(R)
and Substral(R). For additional information, visit us at http://www.scotts.com/
.
For more information, contact:
Garden Writers Hotline
312-240-2876
DATASOURCE: The Scotts Miracle-Grow Company
CONTACT: Garden Writers Hotline, +1-312-240-2876
Web site: http://www.scotts.com/