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Ortho(R) Unveils Milestone in Weed Control with Ortho(R)
Season-Long Grass & Weed Killer
All weeds. All gone. All season. (TM)
MARYSVILLE, Ohio, April 12 /PRNewswire-FirstCall/ -- One of the biggest hassles
in yard work just got easier. Ortho, a member of the Scotts family of brands,
has introduced its revolutionary Season-Long Grass & Weed Killer that eliminates
weeds and keeps them from coming back all season. Homeowners no longer have to
constantly fight weeds. One application and weeds are gone all season.
"This is a major innovation in weed control," said Eugene Sung, vice president
of Controls Marketing for Scotts. "The Season-Long name is very descriptive of
its effect. Just one application is all that consumers need for season-long
control of unwanted weeds. Ortho Season-Long will save consumers time by
eliminating the need to pull weeds, as well as eliminating the need to re-spray
new weeds when they start growing."
Season-Long is unlike typical weed control products because it provides two
benefits at once: It kills existing weeds and also forms a protective barrier
that prevents new weeds from growing. The product is ideal for areas like
patios, driveways, sidewalks and mulched areas where weeds commonly grow.
Ortho Season-Long Grass & Weed Killer, found at major retailers as well as
independent home and garden centers, features a high-impact metallic silver
package and is available in three sizes: 32 ounce, 1 gallon and 1.33 gallon Pull
'n Spray(TM). The Pull 'n Spray applicator technology makes it easy to use --
one pull delivers up to 20 seconds of continuous spray. The ready-to- use
formula means the right amount of product is applied without mixing, measuring
or extra applicators.
Ortho Season-LongGrass & Weed Killer is supported by a strong national
television advertising campaign that demonstrates the benefits of the product.
"Our historical success has been largely attributed to our innovation and
providing homeowners with effective productsthat are easy to use," said Robert
Bernstock, president, North America of Scotts. "We remain committed to
developing more innovative products like Ortho Season-Long Grass & Weed Killer
that will help consumers succeed in creating a beautiful lawn and garden."
Dedicated to a Beautiful World
The Scotts Company is the world's largest marketer of branded consumer products
for lawn and garden care, with a full range of products for professional
horticulture as well. The Company owns the industry's mostrecognized brands.
In the U.S., the Company's Scotts(R), Miracle-Gro(R) and Ortho(R) brands are
market leading in their categories, as is the consumer Roundup(R) brand which is
marketed in North America and most of Europe exclusively by Scotts and owned by
Monsanto. In Europe, Scotts' brands include Weedol(R), Pathclear(R),
Evergreen(R), Levington(R), Miracle-Gro(R), KB(R), Fertiligene(R) and
Substral(R).
DATASOURCE: The Scotts Company
CONTACT: Jim King, Director, Investor Relations and Corporate
Communications of The Scotts Company, +1-937-578-5622
Web site: http://www.scotts.com/