New TV Spot Features Miracle-Gro(R) Organic Choice(TM) Product Line

New TV Spot Features Miracle-Gro(R) Organic Choice(TM) Product
Line
First fully organic product the focus of advertising campaign 


MARYSVILLE, Ohio, May 11  /PRNewswire-FirstCall/ -- The Scotts Miracle-Gro
Company recently debuted a television campaign promoting its first fully
organic product line, Miracle-Gro(R) Organic Choice(TM), with consumers and
retailers.  Airing in key regional markets in the U.S. beginning this month,
the television commercial features a female consumer discussing how to
successfully grow tomatoes and vegetables with Organic Choice garden soil.

Miracle-Gro Organic Choice potting mix and garden soil contain 100 percent
organic ingredients, including sphagnum peat moss, compost and other
amendments. Both products also include 100 percent pelletized chicken manure
that serves as a fertilizer to the plant.

As the largest provider of organic garden products in the U.S.,
ScottsMiracle-Gro is committed to providing gardeners with a broad range of
product solutions in the expanding organic market. "More gardeners today are
looking for organic options, and we are focused on being the industry leader in
providing them with those solutions," explains Bob Bernstock, president, North
America, for ScottsMiracle-Gro. "Just like traditional Miracle-Gro products,
the Organic Choice line promises to grow plants twice as big."

The launch of Organic Choice also aligns with the Company's strong
environmental track record. "Not only are we one of the nation's largest
recyclers of organic waste, we've been a leader in providing organic products
to consumers for years," explains Rich Martinez, chief environmental officer
for ScottsMiracle-Gro. "Our environmental commitment is enhanced with the
availability of the Organic Choice line."

The Company currently recycles more than 6 billion pounds of organic material
in the annual production of its growing media products. The launch of
Miracle-Gro Organic Choice will increase that number even further.

About ScottsMiracle-Gro

With more than $2 billion in worldwide sales and more than 6,000 associates,
The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts
Company LLC, is the world's largest marketer of branded consumer products for
lawn and garden care, with products for professional horticulture as well. The
Company's brands are the most recognized in the industry. In the U.S., the
Company's Scotts(R), Miracle-Gro(R) and Ortho(R) brands are market-leading in
their categories, as is the consumer Roundupâ brand, which is marketed in
North America and most of Europe exclusively by Scotts and owned by Monsanto.
The Company also owns Smith & Hawken, a leading brand of garden-inspired
products that includes pottery, watering equipment, gardening tools, outdoor
furniture and live goods. In Europe, Scotts' brands include Weedol(R),
Pathclear(R), Evergreen(R), Levington(R), Miracle-Gro(R), KB(R), Fertiligene(R)
and Substral(R). For additional information, visit us at http://www.scotts.com/
. 

DATASOURCE: Scotts Miracle-Gro Company



CONTACT:  Su Lok of The Scotts Miracle-Gro Company, [phone], or

 



Web site:  http://www.scotts.com/ 

Copyright