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Choice Calvin Klein Launches Young Contemporary Jeanswear Line
for Spring 2005
New Jeans Line to Complement Recent Underwear & Swimwear Launches
NEW YORK, Sept. 30 /PRNewswire-FirstCall/ -- Calvin Klein Jeans, a division of
The Warnaco Group, Inc. (NASDAQ:WRNC) today announced that they will launch a
new young contemporary jeans line under the recently established brand name
Choice Calvin Klein. The Choice Calvin Klein jeans line was presented for the
first time at the MAGIC Marketplace in Las Vegas.
Choice Calvin Klein was developed collaboratively with Calvin Klein, Inc., a
wholly owned subsidiary of Phillips-Van Heusen Corporation [NYSE: PVH], and was
named to evoke an emotional, youthful connection and express a spirit of
independence and freedom of choice. The new denim line represents the
company's next significant category addition to engage and cultivate a younger,
fashion-conscious female consumer. This announcement follows the fall 2004
introduction of the Choice Calvin Klein underwear line and the recent addition
of swimwear for spring 2005.
Choice Calvin Klein is set to debut at retail beginning with 12/25 and 1/25
deliveries and will be distributed exclusively in North America & South
America. This strategic brand extension is part of Calvin Klein's existing
licensing arrangement with Warnaco and evolved from the junior denim brand
currently known as cK Calvin Klein Jeans.
Consistent with the Choice Calvin Klein aesthetic, the line is energetic,
fashion-forward and multi-faceted. The line will be easily identified by a
completely new trim package and will offer a variety of sub-collections and
items to address different attitudes and lifestyles. The denim offerings
include dark vintage, sandblast, bleached blue and graffiti denim washes and
treatments, and will feature a unique branded pocket stitch for fashion items.
Jeans will be will be offered in a variety of fits, in addition to a mix of
bottoms ranging from mini skirts, short-shorts and gauchos. The non-denim
portion of the line features vibrant colors, patterns and trims with innovative
branding details and logos that include, satin bombers, sweater knits,
t-shirts, halters, and layered tank tops accented with sequins and stretch
lace.
"The introduction of jeanswear represents our third move into the growing
junior market with the new Choice Calvin Klein brand name. We are positioning
Choice Calvin Klein as a young contemporary lifestyle brand and we will
continue to solidify its own distinct brand image through product design,
packaging and merchandising," said Tom Murry, President & Chief Operating
Officer of New York-based Calvin Klein, Inc.
Colleen Kelly, President of Calvin Klein Jeans said, "Choice Calvin Klein jeans
will bring a fresh look and feel to the junior denim floor with bright colors
and new fabrics and washes that will separate the brand from its competitors."
The Warnaco Group, Inc., headquartered in New York, is a leading apparel
company engaged in the business of designing, marketing and selling intimate
apparel, menswear, jeanswear, swimwear, men's and women's sportswear and
accessories under such owned and licensed brands as Warner's(R), Olga(R),
Lejaby(R), Lejaby Rose(R), Body Nancy Ganz(TM), Speedo(R), Ocean Pacific(R),
Anne Cole Collection(R), Cole of California(R) and Catalina(R) as well as
Chaps(R) sportswear and denim, JLO by Jennifer Lopez(R) lingerie, Nautica(R)
swimwear, Michael Kors(R) swimwear and Calvin Klein(R) men's and women's
underwear, men's accessories, men's, women's, junior women's and children's
jeans and women's and juniors swimwear.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios
in the world. It designs and markets women's and men's designer collection
apparel and a range of other products that are manufactured and marketed
through an extensive network of licensing agreements and other arrangements
worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein,
Calvin Klein, Calvin Klein Jeans and Choice Calvin Klein. Product lines under
the various Calvin Klein brands include apparel, accessories, shoes, underwear,
sleepwear, hosiery, socks, swimwear, eyewear, watches, jewelry, coats, and
fragrances, as well as products for the home.
Phillips-Van Heusen Corporation is one of the world's largest apparel
companies. It owns and markets the Calvin Klein brand worldwide. It is the
world's largest shirt company and markets a variety of goods under its own
brands, Van Heusen, Calvin Klein, Izod, Bass and G.H. Bass & Co., and its
licensed brands Geoffrey Beene, Arrow, Kenneth Cole New York, Kenneth Cole
Reaction, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors and, beginning
later in 2004, Sean John, Sean John Collection and Chaps.
DATASOURCE: The Warnaco Group, Inc.
CONTACT: Kim Vernon, Senior Vice President Global Advtg. & Comm.,
+1-212-292-9695, or Malcolm Carfrae, Vice President Public Relations,
+1-212-292-9799, both for Calvin Klein, Inc.; or Emanuel Chirico, Executive
Vice President, Chief Financial Officer of Phillips-Van Heusen Corporation,
+1-212-381-3503; or Rachel Rosenblum, Marketing Manager, Calvin Klein
Jeanswear, +1-212-287-8742, or Deborah Abraham, Corporate Director, Investor
Relations +1-212-287-8289, both of The Warnaco Group, Inc.
Web site: http://www.warnaco.com/