MultiVu Video Feed: The Retirement Red Zone(R)

How Your EQ Impacts Planning for Retirement

Millions of baby boomers will reach retirement age this year-many with high hopes for the golden years. But there's a gap between retirement goals and retirement planning. According to a recent study by Prudential in partnership with the University of Connecticut, the reason may be the Investor's Retirement Emotion Quotientsm or EQ.

The "Behavioral Risk in the Retirement Red Zone(R)" research report explores the link between emotions and financial decision-making in investors approaching or in The Retirement Red Zone, what Prudential calls the important investment window five years before and after retirement.

The study identified five dominant emotions that may influence investment decisions. These include fear, regret, inertia, aggressiveness, and susceptibility. Fear and regret are by far the most dominant emotions. Investors influenced by fear may be less likely to take managed risks; and those influenced by regret may be hesitant to take action that they might regret. According to the survey, certain products like an annuity could be a strategy that may help mitigate some of those risks.

For more on this eye-opening study and other Retirement Red Zone information, go to: http://www.retirementredzone.com/

Investors should consider the contract and underlying portfolios' investment objectives, risks, and charges and expenses carefully before investing. This and other important information are in the prospectuses, which can be obtained from our National Sales Desk. Have your clients read them carefully before investing.

Annuities are issued by American Skandia Life Assurance Corporation and distributed by

American Skandia Marketing, Incorporated, both located in Shelton, CT; or issued by

Pruco Life Insurance Corporation (in New York, Pruco Life Insurance Company of New

Jersey) and distributed by Prudential Investment Management Services LLC (Member, SIPC), both located in Newark, NJ. All are Prudential Financial companies, and each is solely responsible for its financial condition and contractual obligations.

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NEWS: New Study Identifies Five Emotional Pitfalls That May Influence Retirement Decisions

FORMAT: News Package With Extra Soundbites and B-roll.

ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/28936/press.html

  SOUNDBITES:
  * David Odenath, President, Prudential Annuities
  * Man On The Street soundbites

  B-ROLL INCLUDES:
  * Baby Boomer Lifestyle Footage, Financial Planners, Graphic

  VIDEO PROVIDED BY: Prudential


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http://www.prnewswire.com/broadcast/28936/press.htmlDATASOURCE: Prudential



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Web site:  http://www.retirementredzone.com/ 

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