M6: FEBRUARY 2012: Best improvement in audience of all channels for the 5th month in a row

Regulatory News:

In February 2012, M6 (Paris:MMT) posted an audience share of 11.7% on all targets, which represents a +1.2 point gain in audience share compared to February 2011.

Thus M6 posted the best improvement in audience of all channels.

M6 realized an excellent performance on housewives under 50, with 18.1% audience share.

• A continuing success for LE 19.45 + SCENES DE MENAGES (+1.6M viewers in one year)
  • New audience record for LE 19 45, that gathered up to 4.5 M viewers.
  • For the first time since its creation, SCENES DE MENAGES enabled M6 to be leader on all targets, realizing its 2nd best audience: 5.7M viewers on the 22nd of February 2012
• A month of records for magazines during day-time
  • 100% MAG : best weekly audience since its launch in February 2008 (2.5 million viewers)
  • TURBO: Best audience since the launch of the new formula in 2009 (1.6 million viewers)
  • 66 MINUTES: best audience ever this season (2.8 million viewers)
  • UN TRESOR DANS VOTRE MAISON: best audience since its creation (2.5 million viewers)
• M6 proceeds with its growth on Prime Time (+200 000 viewers in one year)
  • Success for the third season of Top Chef (up to 4.2M viewers)
  • Best performance of the season for the news magazine CAPITAL (14.8% of audience share on all targets)
  • Audience record for the French movie LA VERITE SI JE MENS 2, that realized the 2nd best audience for a French movie for the channel (6.1M viewers).
  • Audience record since 2009 for the unreleased season 8 of NCIS (7.2 million viewers)

Neuilly, February 27th 2012Source Médiamétrie

Consolidated audiences from Monday the 30th of January 2012 to Saturday the 18st of February 2012, and Watch audiences from Sunday the 19th of February 2012 to Sunday the 26th of February 2012.