2011: M6 is the Only Incumbent Channel to Improve Its Ratings
04/01/2012 10:15am
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Regulatory News:
M6, third channel nationwide on all targets
M6, second channel nationwide on evenings
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M6 WIDENS THE GAP IN 2011
-
M6 becomes the third channel nationwide on
whole dayWith an audience share of 10.8% on all
targets, M6 (Paris:MMT) is the only historical channel to improve
its ratings and gains +0.4 point in audience share compared to 2010.M6
posts the best resilience of incumbent channels for the fourth year
in a row, and becomes the 3rd
nationwide channel.
-
M6 becomes the second channel nationwide on
eveningsEvery night between 8.45pm and 22.30pm, M6
gathers on average 3.4 million viewers, which allows it to become the
second channel the most watched on evenings on all targets.
-
M6, 41 times leader on eveningsM6
was the most watched channel on all targets 41 times on evenings in
2011 (versus 19 times on evening in 2010).
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In 2011, M6’s sound position leans on every
kind of programs
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SUCCESS OF MAJOR EVENTS IN 2011
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LE PETIT NICOLAS: The
cinema event of the coming back to school period posts the best
audience of the year: 7.6 million viewers on the 2nd of
September and the best audience ever for a movie on M6.
-
L’AMOUR EST DANS LE PRE: Season
6 is the season of all records, gathering 6.1 million viewers on
average, +1.2 million viewers compared to the previous season. The
final episode posted the historical audience record of the show,
with 6.6 million viewers on the 12th of September.
-
LA FRANCE A UN INCROYABLE TALENT:
Best season ever since the launch of the show, with 4.3
million viewers on average, gaining +700 000 viewers in one year.
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TOP CHEF: Season 2 gathers 3.8
million viewers, +300 000 viewers compared to season 1.
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M6 continues to broadcast major sport events: the match LUXEMBOURG
/ FRANCE, eliminatory for the Euro 2012 gathers 6.5
million viewers on the 25th of March.
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COMPETITIVE NEW PROGRAMMES
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ON NE CHOISIT PAS SES VOISINS:
2.6 million viewers for the launch on Night Time on the 29th
of November, enabling M6 to be leader among people under 50.
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MA MAISON EST LA PLUS ORIGINALE DE FRANCE:
This show posts the best performance on all targets for 6 years on
Saturday afternoon. .
-
CAUCHEMAR EN CUISINE: 3.1
million viewers for the launch the 18th of April,
enabling M6 to be leader among people under 50.
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DANS LA PEAU D’UNE GRANDE: 4.4
million viewers the 27th of October, the best audience
of the year for an unreleased French fiction.
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SUCCESS ON ACCESS PRIME TIME
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SCENES DE MENAGES: The
French preferred drama of French people* realizes the best audience
ratings ever on the 8.00pm slot, and gathers up to 5.5 million
viewers. The new unreleased season gains + 1.5 million viewers
compared to season 2.
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After more than 1000 issues, success continues for UN
DINER PRESQUE PARFAIT: M6 is leader on all targets more
than one time on three.
-
100% MAG: the magazine
gains + 100 000 viewers in one year.
-
Best audience ratings since 3 years for E=M6:
3.5 million viewers on the 4th of December on
the topic « Les incroyables découvertes faites par hasard ».
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SUCCESS ON PRIME TIME
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Strong international series:
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NCIS: Audience record
for two years: 6.7 million viewers on the 2nd of
December.
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DESPERATE HOUSEWIVES, that
realizes its best audience ever for 5 years with the unrealised
7th season (4.1 million viewers on average).
-
BONES (up to 5.3 million
viewers),
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HAWAII 5-O (up to 3.5 million
viewers),
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MAISON A VENDRE : 3.8 million
viewers on the 29th of November, the 2nd best
historical audience of the magazine.
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RECHERCHE APPARTEMENT OU MAISON :
up to 3.0 million viewers.
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PEKIN EXPRESS La route des grands fauves :
up to 3.1 million viewers.
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INFORMATION, MODERN AND ACCESSIBLE: A SUCCES OF AUDIENCE
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LE 19 45 stands out as
essential: This is the second most powerful TV news show on
housewives under 50, all editions mixed up.Since September, the LE
19 45 is the most watched YV news show by housewives under 50 during
the week. With 3.5 million viewers on average, LE 19 45 gains
+800 000 viewers on one season.
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CAPITAL : the most
powerful news magazine in 2011, all channels mixed up, gains
+200 000 viewers in one year.
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ZONE INTERDITE (4.3 million
viewers on the theme « Arnaque, escroqueries, travail au noir : la
France qui fraude »), ENQUÊTE EXCLUSIVE
(2.2 million viewers on the theme « Or, drogue, contrefaçons :
Marseille au cœur de tous les trafics) and 66
MINUTES (up to 2.7 million viewers) continues to gather a
wide public.
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M6 TOP AUDIENCES OF THE YEAR
Audience
(en millions de téléspectateurs)
1
jeu 01/09/2011
LE PETIT NICOLAS
7,6
2
ven 02/12/2011
N C I S ENQUETES SPECIALES DEFIANCE
6,7
3
lun 12/09/2011
L AMOUR EST DANS LE PRE
6,6
4
ven 25/03/2011
FOOT-ELIMINAT.CHAMPIONNAT D EUROPE LUXEMBOURG - FRANCE
6,5
5
mar 06/09/2011
FOOT-ELIMINAT.CHAMPIONNAT D EUROPE ROUMANIE - FRANCE
6,2
6
lun 06/06/2011
L AMOUR EST DANS LE PRE QUE SONT -ILS DEVENUS
5,8
7
mer 02/11/2011
SCENES DE MENAGES
5,5
8
mer 23/02/2011
BONES UN POUR TOUS
5,3
9
mer 02/11/2011
LA FRANCE A UN INCROYABLE TALENT
5,2
10
jeu 04/08/2011
VILAINE
4,5
11
mar 08/11/2011
DESPERATE HOUSEWIVES LA FORCE DE L AMITIE
4,5
12
lun 19/12/2011
LA BELLE ET LA BETE - GARY TROUSDALE
4,5
13
jeu 21/07/2011
CARS - QUATRE ROUES
4,4
14
jeu 27/10/2011
DANS LA PEAU D UNE GRANDE
4,4
15
jeu 03/11/2011
LE 1945 XAVIER DE MOULINS
4,4
16
lun 04/04/2011
TOP CHEF - M6 - LA FINALE
4,3
17
lun 31/10/2011
INDIANA JONES ET LE ROYAUME DU CRANE DE CRISTAL
4,3
18
dim 13/11/2011
ZONE INTERDITE ARNAQUES ESCROQUERIES TRAVAIL AU NOIR LA
FRANCE QUI FRAUDE
4,2
19
lun 24/10/2011
INDIANA JONES ET LA DERNIERE CROISADE
4,2
20
dim 09/01/2011
CAPITAL PERSONNE N Y CROYAIT ILS L ONT FAIT
4,2
Source Médiamétrie
Consolidated audiences from Monday the 3rd of
January 2011 to Saturday the 24th of December
2011, and Watch audiences from Sunday the 25th
of December 2011 to Sunday the 1st of January
2012.
*Source: Annual vote TV Notes Pure Media in association with RTL and
20 minutes (June 2011).