901 Silver Named Official Tequila Sponsor of Live Nation

ST. LOUIS and LOS ANGELES, Oct. 28  /PRNewswire-FirstCall/ -- 901 Silver Tequila, the rapidly expanding ultra premium tequila brand launched earlier this year, announced today a multi-year agreement with Live Nation, the world's largest live music company, which makes it the official tequila sponsor of the majority of Live Nation venues throughout the United States.

The agreement between 901 Silver Tequila and Live Nation marks the first time that the  liquor brand has entered into a multi-platform sponsorship deal of this kind and gives the ultra premium tequila access to an unparalleled audience of music and entertainment fans, a key segment of the brand's loyal consumer base.  As part of the package, 901 Silver Tequila also gains access to tickets, in-venue visibility on Live Nation's in venue video network, as well as signage placement as the official tequila sponsor in Live Nation venues throughout the country.

"We are thrilled to be aligned with an entertainment industry leader such as Live Nation. They exemplify the forward thinking direction that the 901 Silver brand embodies," says 901 Silver's President Kevin Ruder.

"901 Silver has quickly established itself as a favorite among tequila aficionados and we are proud to provide Live Nation's sponsorship platform to help promote their brand," said Michael Rapino, President and Chief Executive Officer of Live Nation.

  ABOUT 901 SILVER TEQUILA:
  It's Always.....made from 100% Blue Weber Agave
  It's Always.....triple distilled
  It's Always.....hand crafted
  It's Always.....ultra smooth


  ABOUT LIVE NATION:


Live Nation's mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries.  During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform.  The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit http://www.livenation.com/investors.

                     It's Always Being Responsible
  Initially available in California, Colorado, Missouri, Nevada, New York,
                       Tennessee, and Wisconsin
              901 IS A TRADEMARK OF DIAB Importers LLC.
       DIAB Importers LLC. St Louis MO - 40% ALC. BY VOL. (80 proof)
                             http://www.901.com/

DATASOURCE: Live Nation



CONTACT:  Stephanie Fray, [phone],

, for 901 Silver Tequila; or John Vlautin of

Live Nation, [phone], 



Web Site:  http://www.livenation.com/ 

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