Jamba Juice and CAHPERD Break Guinness World Record for the 'Most People Jumping/Skipping Rope at the Same Time'

83,000 Californians Participated in the Jamba Jump Day(TM) Event - Kicking off American Heart Month While Jumping Over the World Record


EMERYVILLE, Calif., Feb. 1  /PRNewswire-FirstCall/ -- (NASDAQ:JMBA) -- Jamba Juice Company and The California Association for Health, Physical Education, Recreation and Dance (CAHPERD) broke the Guinness World Record today for the "Most People Jumping/Skipping Rope at the Same Time" during the 2010 CAHPERD Jamba Jump Day event.  Kicking off American Heart Month this morning at 9am, CAHPERD and Jamba Juice lead 83,000 Californians in schools, nonprofit organizations, businesses, service organizations and clubs statewide as they jump roped simultaneously for 10 minutes.

With a countdown held in California's Capital lead by Sacramento Mayor Kevin Johnson, and participation extending to the California Congressional offices in Washington, D.C. and all the way to a California military unit in Iraq, the Jamba Jump Day Event was coordinated via live webcast and broadcast online. The 83,000 jumpers who participated in the Jamba Jump Day event broke the previous Guinness World Record held by Australia, who had a documented 59,000 rope skippers.  VIP jumpers included boxer Laila Ali, Olympic gold medal gymnast Peter Vidimar, Actress Gina Ravera, Chariman, Governor's Council on Physical Fitness and Sports Jake (Body by Jake) Steinfeld and more.

"We are beyond thrilled to have broken the Guinness World Record for the most people jumping/skipping rope at the same time," said James D. White, president and CEO, Jamba Juice Company. "Working with CAHPERD and participating in an event of this capacity that supports a healthy, active lifestyle has been exciting for all of us.  We want to thank all of the communities across California who jumped in to help--together, we really jumped over the record from down  under!"

Jamba Juice, which is recognized as one of the healthier, quick serve food and beverage brands, has had a longtime commitment to bringing high quality, better-for-you products to people on the go--while promoting a healthy lifestyle. Jamba Juice offers customers a variety of delicious products that contain no artificial flavors, no artificial preservatives, no high fructose corn syrup, and zero grams of trans fat--offering kids and adults alike healthier fare that doesn't sacrifice taste.  As an avid supporter of schools for years, Jamba hopes to remind students and parents that a better for you meal and a fair amount of exercise can help keep kids healthy now, and in the future.

"We are so proud of CAHPERD's volunteers, Jamba Juice and California's kids for all skipping rope at the same time to beat the Guinness Record," exclaimed Kathleen Cordes, President, California Association for Health, Physical Education, Recreation and Dance (CAHPERD). "However, we were especially proud that our leaders and students could remind the world that it doesn't have to cost a lot of money, and you don't need expensive equipment, and you don't have to be an elite athlete to be healthy and well. Today we demonstrated that all you need to be fit is a good pair of shoes and a jump rope!"

With today kicking off "American Heart Month," both CAHPERD and Jamba Juice hope that Jamba Jump Day and its support of rope skipping curriculum, reminded all that it doesn't require a great deal of money, expensive equipment or special, elite sports skills to be healthy and fit.  Whether you Double Dutch, slowly skip or jump high--all you need is a jump rope to get your heart moving every day.

In addition to CAHPERD and Jamba Juice, other notable participants in this effort included the American Heart Association, the California Governor's Council on Physical Fitness and Sports, the Southwest District of the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD), and HOPSports, Inc.

To see live newsfeed of the event visit: http://www.cahperd.org/ or check out fun video and photos on Jamba's Facebook Fanpage: http://www.facebook.com/jambajuice

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company- owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at http://www.jambajuice.com/ or call 1-866-4R-FRUIT.

About CAHPERD

The California Association for Health, Physical Education, Recreation and Dance (CAHPERD), founded in 1930, is a nonprofit, voluntary membership organization formed exclusively to promote the development and implementation of school, community and statewide health, physical education, recreation and dance programs. CAHPERD is comprised of Californians dedicated to health, wellness and fitness (especially for children), and include professional educators, administrators, researchers, youth leaders, students, dance scientists and instructors, coaches, sports medicine professionals, dancers, staff members of medical care facilities and public health agencies, fitness professionals, choreographers, therapists, recreation professionals, and others with career interests in the movement related fields.  CAHPERD provides professional development opportunities for health and wellness professionals, including a CAHPERD State Conference March 4-7, 2010 in Ontario, California.  Additionally, CAHPERD will be leading a statewide attempt to break the World's Record for "The Most People Jumping/Skipping Rope at the Same Time," on February 1, 2010. CAHPERD also provides health and physical education programs directly to students, through programs that include the annual Southwest Dance and Acro-Sports Workshop in May 2010 in Palm Springs, California. For further information, please check: http://www.cahperd.org/, or call [phone].

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "plans", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement.  Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements.  Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC.  Many of such factors relate to events and circumstances that are beyond our control.  You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

*Diets low in saturated fat and cholesterol that include 3 grams of soluble fiber from whole oats per day may reduce the risk of heart disease. A Twelve oz. serving of Jamba Oatmeal products have 2 grams soluble fiber from whole oats. 

DATASOURCE: Jamba Juice Company



CONTACT:  Marci Coulson Mollins, [phone],

, for Jamba Juice Company; or Jessica Williams or

Drisha Leggitt, , both of CAHPERD, [phone]



Web Site:  http://www.cahperd.org/

http://www.jambajuice.com/ 

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