LABONTE, CHEERIOS(R) CREATE A STORYBOOK FINISH FOR 2006 RACING SEASON

ADDITIONAL RESOURCES: Video, hard copy requests, contact information and more available at: http://www.prnewswire.com/broadcast/26119/consumer.html 


NEW YORK, November 20  /PRNewswire/ -- THIS IS A MULTIVU REPORT BROUGHT TO YOU BY CHEERIOS. BOBBY LABONTE, DRIVER OF THE #43 CHEERIOS/BETTY CROCKER DODGE, ENDED THE 2006 RACING SEASON BY STARTING A WHOLE NEW CHAPTER ON READING FOR KIDS ACROSS THE COUNTRY.

FOR EVERY LAP LABONTE COMPLETED IN THE LAST 10 RACES, CHEERIOS SPOONFULS OF STORIES(R) AND ITS NONPROFIT PARTNER, FIRST BOOK(R), ARE DONATING BOOKS TO DISADVANTAGED CHILDREN.

BOBBY LABONTE COMMENTS ON THE EFFORT:

"Cheerios has donated 43 books to kids who need them for every lap I've completed, in the last ten races this season so we've raised thousands of books for this effort, something that we're really really proud of."

WITH THE LAST RACE OF THE SEASON NOW OVER, LABONTE AND HIS TEAM HAVE HELPED RAISE OVER 120,000 BOOKS!

FAMILIES CAN GET THEIR OWN FREE BOOK INSIDE BOXES OF CEREAL AND HELP GET BOOKS TO EVEN MORE KIDS, USING DONATION FORMS FOR FIRST BOOK ON THE SIDE PANEL OF BOXES. ALL DONATIONS WILL GO TO BUY BRAND NEW BOOKS FOR CHILDREN WHO NEED THEM.

FOR MORE VISIT CHEERIOS.COM OR FIRSTBOOK.ORG. I'M DANIELLE ADDAIR.

AUDIO PROVIDED BY: Cheerios 

http://www.prnewswire.com/broadcast/26119/consumer.htmlDATASOURCE: Cheerios



CONTACT:  FOR STORY INFORMATION,  PLEASE CALL: MultiVu Media Relations,

1-800-653-5313, EXT. 3 OR EMAIL 



Web site:  http://www.firstbook.org/ 

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