A New Kind of Political Contest Plays out on Mobile Phones as Gameloft Announces 'Battle for the White House'

  
    
  
  
    
      Political in-fighting takes on a whole new meaning as Gameloft®, 
      a leading publisher and developer of video games for mobile phones, 
      today introduced ‘Battle for the White House’, 
      a new mobile game that spoofs the current 2008 presidential elections.
    
    
      ‘Battle for the White House’ 
      allows players to assume the roles of the leading candidates: 
      Democrats Hillary Clinton; Barack Obama, John Edwards, and Republicans 
      Rudolph Giuliani and Mitt Romney, as they square off against one another 
      in completely re-imagined ways.
    
    
      2008’s presidential hopefuls face such 
      daunting challenges as:
    
    
      
        Boxing – a new way to debate as 
        candidates lace on the gloves to settle debates the old fashion way. 
        See America’s Mayor take on The Pride of 
        Arkansas.
      
      
        Debate – you are about to 
        take part in a decisive debate and its imperative that you excite the 
        crowd with a blazing performance. Will Hillary ham it up with the 
        Hustle? Can Thompson titillate with the Tango?
      
      
        Sabotage – having sabotaged an 
        opponent’s speech, you must now escape 
        undetected;
      
      
        Parade – Smiling and waving has 
        never been so easy, has it? Convince the fence-sitters to vote 
        your way as you march down the election trail;
      
      
        Ballot Ball – like log-rolling only 
        better! Steer a giant ball of ballots downhill as you avoid 
        larger obstacles and “gain” 
        constituents by rolling over them;
      
      
        Sneak In – Forget hanging chads! 
        Personally collect the ballots as you race through a maze and gain 
        power ups as you get closer to worming your way into the White House;
      
      
        Touch the Sky – need a boost in the 
        polls? Adjust the ‘angle’ 
        of your campaign and kick your competition out of the race;
      
      
        Crowd Breaker – you can’t 
        please everyone and so it's time to get rid of the protesters that 
        block the path to your limo.
      
    
    
      ‘Battle for the White House’ 
      will be available on all major mobile carrier decks in February 
      2008. To check the game’s availability with 
      your carrier, text “WHITE” 
      to 82174 on your mobile phone.
    
    
      About Gameloft
    
    
      Gameloft is a leading international publisher and developer of video 
      games for mobile phones. Established in 1999, it has emerged as one of 
      the top innovators in its field. The company creates games for mobile 
      handsets equipped with Java, Brew or Symbian technology. The total 
      number of games-enabled handsets is anticipated to exceed two billion 
      units in 2008.
    
    
      Partnership agreements with leading licensors and sports personalities 
      such as Ubisoft Entertainment, Universal Pictures, ABC, Dreamworks 
      Animations SKG, Endemol, 20th Century Fox, 
      Viacom, Sony Pictures, Touchtone Television, Warner Bros., FifPro, 
      Lamborghini, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie 
      Bush, Lleyton Hewitt, Jonny Wilkinson or Robinho allow Gameloft to form 
      strong relationships with international brands. In addition to the 
      partnerships, Gameloft owns and operates titles such as Block Breaker 
      Deluxe, Asphalt: Urban GT and New York Nights.
    
    
      Through agreements with major telephone wireless carriers, handset 
      manufacturers, specialized distributors and its online shop, Gameloft 
      has a distribution network in over 80 plus countries.
    
    
      Gameloft has worldwide offices in New York, San Francisco, Seattle, 
      Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Milan, Madrid, 
      Lisbon, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong Kong, Tokyo 
      and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, 
      Bloomberg: GFT FP, Reuters: GLFT.PA)
    
    
      For more information visit www.gameloft.com