XA to Produce Event for A&E Television Networks

XA to Produce Event for A&E Television Networks
Party to Promote Show 'AIRLINE' 


CHICAGO, Nov. 17  /PRNewswire-FirstCall/ -- The Experiential Agency, Inc., (XA)
(OTC BB: EXAG), a major national event marketing firm that serves many Fortune
500 companies, today announced it has been named event agency of record to
design and produce a promotional event for A&E Television Networks reality
series, AIRLINE.

The "invitation only" event will entertain advertising agencies and is to be
held on Thursday, November 18, at The W Hotel Lakeshore in Chicago.

The event marketing industry generates nearly $80 billion a year in direct
spending, according to a study by Deloitte & Touche LLP. Moreover, corporate
spending on event marketing has been growing; it rose 15% in 2003 and it is
predicted to generate an additional 15%-to-20% growth in 2004. (Source: PROMO
Magazine)

About AIRLINE

AIRLINE focuses on the ups and downs of passengers and Southwest's staff and
crew at Los Angeles International (LAX), Chicago Midway and
Baltimore/Washington International airports. Follow Southwest's staff and crew,
from the customer-focused flight crews to the hard working ground crews who are
often on the receiving end of a frustrated customer's wrath. America's fourth
largest carrier, Southwest Airlines originated the concept of low cost, no
frills travel and carries 65 million passengers every year.

About XA

XA has full-service offices in Chicago, New York and Los Angeles from which it
provides corporations and highly visible brands with comprehensive event
marketing, design and production services. Since 1989, Chairman and CEO Frank
Goldstin and his team have been the creative force behind prestigious, national
projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song
Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and
Emirates Airline.

In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50
Powerhouse Event Companies in the World."

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. XA, Inc. (OTC BB: EXAG) takes no obligation to update
or correct forward-looking statements and also takes no obligation to update or
correct information prepared by third parties that is not paid for by the
Company.

   For more information, please contact:

   XA
   Lara Shipp
   312-397-9100 ext. 2399
   

   Investor Relations
   Truc N. Nguyen
   VP, Investor Relations
   Stern & Co.
   212-888-0044
   

   Media Relations
   Stan Froelich
   VP, Media Relations
   Stern & Co.
   212-888-0044
   

DATASOURCE: The Experiential Agency



CONTACT:  Lara Shipp of XA, [phone], ext. 2399,

 ; Investor Relations, Truc N. Nguyen, VP, Investor

Relations of Stern & Co., [phone],  , or Media

Relations, Stan Froelich, VP, Media Relations of Stern & Co., [phone],

 



Web site:  http://www.expagency.com/ 

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