The Experiential Agency to Produce the R&D 100 Awards for R&D Magazine

The Experiential Agency to Produce the R&D 100 Awards for R&D
Magazine
Event Recognizes Significant Products Introduced to the Technology Marketplace



CHICAGO, Oct. 14  /PRNewswire-FirstCall/ -- The Experiential Agency, Inc. (XA)
(OTC BB: EXAG), a major national event marketing firm that serves many Fortune
500 companies, today announced it has been named event agency of record to
produce The R&D Awards in Chicago, an event sponsored by R&D Magazine.  This
invitation-only event will take place today at the Navy Pier Grand Ballroom and
is expected to have more than 1,500 guests in attendance.

About XA

XA has full service offices in Chicago, New York and Los Angeles from which it
provides corporations and highly visible brands with comprehensive event
marketing, design and production services.  Since 1989, Chairman and CEO Frank
Goldstin and his team have been the creative force behind prestigious, national
projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song
Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and
Emirates Airline.

In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50
Powerhouse Event Companies in the World."

About R&D Magazine

For more than 40 years, R&D Magazine has been informing researchers in
industry, government, and academic laboratories.  The more than 100,000
subscribers to R&D Magazine constitute the leadership elite of the North
American research infrastructure.  R&D Magazine is a Cahners Business
Information publication.

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995.  In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act.  Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties.  It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize.  In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K.  The Experiential Agency, Inc. (OTC BB: EXAG) takes no
obligation to update or correct forward-looking statements and also takes no
obligation to update or correct information prepared by third parties that is
not paid for by the Company.

   For more information, please contact:

   XA
   Lara Shipp
   312-397-9100 ext. 2399
   

   Investor Relations
   Truc N. Nguyen
   VP, Investor Relations
   Stern & Co.
   212-888-0044
   

   Media Relations
   Stan Froelich
   VP, Media Relations
   Stern & Co.
   212-888-0044
   

DATASOURCE: The Experiential Agency, Inc.



CONTACT:  Lara Shipp of XA, [phone], ext. 2399, or

 ; or Investor Relations, Truc N. Nguyen, VP, Investor

Relations, [phone], or  , or Media Relations, Stan

Froelich, VP, Media Relations, [phone], or  ,

both of Stern & Co.



Web site:  http://www.expagency.com/ 

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