The Experiential Agency(TM) to Produce the 2004 Children's Ball

The Experiential Agency(TM) to Produce the 2004 Children's Ball
For The Medical Research Institute Council's 46th Annual Gala Benefiting
Children's Memorial Hospital 


CHICAGO, May 12  /PRNewswire-FirstCall/ -- The Experiential Agency(TM) (XA), 
(BULLETIN BOARD: EXAG)  announced today it has been named event agency of
record for the 2004 Medical Research Institute Council (MRIC) Children's Ball. 
XA will design and produce this annual charitable gala for MRIC in coordination
with the 2004 Campaign Co-Chairs, Cheryl Cook and Gail Gassner.  The Gala,
"Starstruck! Living the Dream," will take place in Chicago on Saturday,
December 11, 2004 at The Sheraton Hotel & Towers.  The MRIC raises funds for
critical medical research and education at Children's Memorial Hospital and has
over the past 13 years raised more than $25 million to further this work.

"XA is delighted to have been chosen by this preeminent medical research
institution to produce this year's gala.  Plans are to create a glamorous and
sophisticated setting around a timelessly modern tribute to Hollywood for the
enjoyment of the evening's guests," said XA CEO Frank Goldstin.

XA has full service offices in Chicago, New York and Los Angeles and provides
corporations and highly visible brands with comprehensive Event Marketing,
Design and Production Services.  Since 1989, Goldstin and his team have been
the creative force behind prestigious, national projects for clients such as
The NBA, McDonald's Corporation, Song Airlines, Eurex, Olympus, Salvatore
Ferragamo, Vogue, W Hotels and ABN AMRO.

In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the
World" by Special Events Magazine.  In 2004, XA made "The List" of the top
Event Marketing Agencies in the United States by Event Marketer Magazine.

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. takes no obligation to
update or correct forward-looking statements and also takes no obligation to
update or correct information prepared by third parties, which is not paid for
by the Company.

   CONTACT:     Rubenstein Associates, Inc.
                Public Relations
                Pat Gitt -(212)-843-8038


DATASOURCE: The Experiential Agency, Inc.



CONTACT:  Pat Gitt, Rubenstein Associates, Inc., Public Relations,

[phone], for The Experiential Agency

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