The Experiential Agency (XA), Major National Event Communications Firm, Signs Letter of Intent to Acquire N5R

The Experiential Agency (XA), Major National Event Communications
Firm, Signs Letter of Intent to Acquire N5R
Partnership extends XA's global capabilities 


CHICAGO, April 26  /PRNewswire-FirstCall/ -- The Experiential Agency(TM) 
(BULLETIN BOARD: EXAG)  (XA) announced today that they have signed a letter of
intent with N5R, a national digital marketing company based in Toronto,
Ontario.  The partnership will extend XA's capabilities into the $63 billion
digital marketing industry.  "With two-thirds of marketers using digital
marketing as a strategic tool, XA will be able to better serve not only its
existing clients, but reach out to new and larger audiences with individualized
branding messages," said XA CEO Frank Goldstin.

Digital marketing is a world without borders.  In June of 2003, 1 billion text
messages were sent in the United States, with Canadians sending more than 32
million person-to-person text messages during September 2003.  "Clearly
communications has increased in its immediacy and pace," Goldstin said.  "XA
believes that to reach out to audiences in a personal way, marketers must
include digital marketing in their event planning."

N5R was founded in 1998 by Roman Bodnarchuk, chairman and CEO of the company. 
The company provides integrated marketing campaigns including direct mail,
email, network/word-of-mouth marketing, kiosks and traditional marketing
disciplines to global brands including Microsoft, Staples, Ford, Excite Canada,
and Seagram's.

"With 140 million handsets in North America capable of receiving short text
messages, there is an enormous opportunity for marketers to reach this audience
with their branding messages.  We are delighted to be able to partner with XA
to extend their vision and reach on behalf of their corporate clients," said
N5R Chairman and CEO Roman Bodnarchuk.

XA has full service offices in Chicago, New York and Los Angeles and provides
corporations and highly visible brands with comprehensive Event Marketing,
Design and Production Services.  Since 1989, Goldstin and his team have been
the creative force behind prestigious, national projects for clients such as
The NBA, McDonald's Corporation, Song Airlines, Eurex, Olympus, Salvatore
Ferragamo, Vogue, W Hotels and ABN AMRO.

In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the
World" by Special Events Magazine.  In 2004, XA made "The List" of the top
Event Marketing Agencies by Event Marketer Magazine.

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. takes no obligation to
update or correct forward-looking statements and also takes no obligation to
update or correct information prepared by third parties that is not paid for by
the Company. 

DATASOURCE: The Experiential Agency (XA)



CONTACT:  Pat Gitt, Public Relations of Rubenstein Associates, Inc.,

[phone], for The Experiential Agency (XA)

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