The Experiential Agency Takes Action to De-List From Berlin-Bremen Stock Exchange and Frankfurt Stock Exchange

The Experiential Agency Takes Action to De-List From
Berlin-Bremen Stock Exchange and Frankfurt Stock Exchange 


CHICAGO, Sept. 17  /PRNewswire-FirstCall/ -- The Experiential Agency, Inc.,
(XA) (OTC BB: EXAG), a major national event marketing firm that serves many
Fortune 500 companies, today announced that it has learned that its common
stock has been listed for trading on both the Berlin-Bremen and Frankfurt stock
exchanges.  XA has initiated actions to have its common stock de-listed from
both exchanges.

Chairman and CEO Frank Goldstin of XA said, "Although it is not clear that any
price manipulation in the US markets has occurred as a result of trading on the
Berlin-Bremen or Frankfurt exchanges, we believe it appropriate and in the best
interest of XA and its shareholders to seek de-listing from both exchanges;
accordingly, we have initiated actions to remove XA from listing or trading on
the Berlin-Bremen and Frankfurt stock exchanges."

The event marketing industry generates nearly $80 billion a year in direct
spending, according to a study by Deloitte and Touche LLP.  Corporate spending
on event marketing has been growing; it rose 15% in 2003 and it is predicted to
add another 15%-to-20% in 2004. (Source: PROMO Magazine)

About The Experiential Agency, Inc.

The Experiential Agency, Inc., (XA) has full service offices in Chicago, New
York and Los Angeles from which it provides corporations and highly visible
brands with comprehensive event marketing, design and production services. 
Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative
force behind prestigious, national projects for such clients as The NBA,
McDonald's, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W
Hotels, ABN AMRO and Emirates Airline.

In 2003, Special Events magazine ranked XA as one of the "Top 50 Powerhouse
Event Companies in the World."

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995.  In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act.  Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties.  It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize.  In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K.  The Experiential Agency, Inc. (OTC BB: EXAG) takes no
obligation to update or correct forward-looking statements and also takes no
obligation to update or correct information prepared by third parties that is
not paid for by the Company.

   For more information on this event, please contact:

   Company                  Investor Relations        Media Relations
   Lara Shipp               Truc N. Nguyen            Stan Froelich
   XA                       Stern & Co.               Stern & Co.
   312-397-9100 ext. 2399   VP, Investor Relations    VP, Media Relations
          212-888-0044              212-888-0044
                                   

DATASOURCE: The Experiential Agency, Inc.



CONTACT:  Company, Lara Shipp of XA, [phone], ext. 2399, or

 ; or Investor Relations, Truc N. Nguyen, VP, Investor

Relations,  , or Media Relations, Stan Froelich, VP, Media

Relations,  , both of Stern & Co., [phone]



Web site:  http://www.expagency.com/ 

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