WisdomTree Issuer ICAV (TG:EXAG)
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The Experiential Agency Signs Letter of Intent to Acquire Alice's
Garden, a Chicago Floral and Event Decor Firm
XA to Open Floral and Decor Design Centers in Chicago and New York
CHICAGO, July 22 /PRNewswire-FirstCall/ -- The Experiential Agency, Inc.
("XA") (OTC BB: EXAG), a major national event marketing firm that serves many
Fortune 500 companies, reported that it has signed a letter of intent to
acquire Alice's Garden, one of Chicago's most prestigious providers of floral
and event decor. The acquisition, which is expected to close in mid-August, is
immediately accretive to earnings.
In business more than 13 years, Alice's Garden is an award-winning Chicago
retail florist as well as a provider of floral and event decor. Alice's Garden
has provided floral arrangements and decor for the Four Seasons, Ritz Carlton
and Peninsula Hotels as well as visual display services for such distinguished
retail stores as Van Cleef & Arpels and Lalique. Jointly, XA and Alice's
Garden produced the decor for clients such as The NBA, Six Continents Hotels, W
Hotels, AstraZeneca, ABN AMRO and McDonalds Corporation. Darren Andereck will
lead a team of eight floral and decor experts that will also be joining XA
subsequent to the closing of the acquisition.
Coinciding with the addition of the retail floral business, XA announced that
it plans to open a state-of-the-art Design Center in Chicago. The center will
house the retail store featuring a wide assortment of premium floral and
display items as well as a facility to showcase XA's design and fabrication
capabilities to clients in an exciting environment. The center will further
enable XA's ability to fabricate decor and environmental design elements for
its prestigious roster of corporate clients and highly visible brands. The
Design Center is expected to open in September.
Chairman and CEO Frank Goldstin of XA said, "With Alice's Garden, XA expects to
add more than $1 million in revenue in the next 18 months. In addition to
acquiring a successful retail business, XA will, most importantly, gain the
capability of producing event decor and design elements that we have had to
outsource in the past, making each event more profitable. In fact, XA will be
the only national event-marketing firm with this strategic, in-house
capability."
In addition, Goldstin said XA plans to open a flagship Design Center in New
York within the course of the next year to complement its already strong New
York event marketing presence. Darren Andereck, who recently joined XA as
executive vice president and creative director, said, "I am excited about
working directly with XA's great management team and its high-profile clients.
By combining talents and expertise, we have the capability to create and
showcase cutting edge environments in both our design center and retail store.
Everyday we will put our creativity on display."
The event marketing industry generates nearly $80 billion a year in direct
spending, according to a study by Deloitte & Touche LLP. Moreover, corporate
spending on event marketing has been growing; it rose 15% in 2003 and it is
predicted to generate an additional 15%-to-20% growth in 2004. (Source: PROMO
Magazine)
About The Experiential Agency, Inc.
The Experiential Agency (XA) has full service offices in Chicago, New York and
Los Angeles from which it provides corporations and highly visible brands with
comprehensive event marketing, design and production services. Since 1989,
Chairman and CEO Frank Goldstin and his team have been the creative force
behind prestigious, national projects for such clients as The NBA, McDonald's,
Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO
and Emirates Airline.
In 2003, Special Events magazine ranked XA as one of the "Top 50 Powerhouse
Event Companies in the World."
This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. (OTC BB: EXAG) takes no
obligation to update or correct forward-looking statements and also takes no
obligation to update or correct information prepared by third parties that is
not paid for by the Company.
For more information, please contact:
Company Investor Relations Media Relations
Lara Shipp Truc N. Nguyen Stan Froelich
XA Stern & Co. Stern & Co.
312-397-9100 ext. 2399 VP, Investor Relations VP, Media Relations
212-888-0044 212-888-0044
DATASOURCE: The Experiential Agency, Inc.
CONTACT: Company, Lara Shipp of XA, +1-312-397-9100 ext. 2399,
; Investor Relations, Truc N. Nguyen, VP, Investor
Relations, , or Media Relations, Stan Froelich, VP, Media
Relations, , both of Stern & Co., +1-212-888-0044
Web site: http://www.expagency.com/