The Experiential Agency Selected as Event Production Company for Chicago's Dream Halloween Benefit for the Children Affected by

The Experiential Agency Selected as Event Production Company for
Chicago's Dream Halloween Benefit for the Children Affected by Aids Foundation
(CAAF)
Event Promises a Family-Halloween Wonderland 


CHICAGO, Sept. 28  /PRNewswire-FirstCall/ -- The Experiential Agency, Inc. (XA)
(OTC BB: EXAG), a major national event marketing firm that serves many Fortune
500 companies, today announced it has been named event agency of record for
Dream Halloween(R) in Chicago, an event to benefit the Children Affected by
AIDS Foundation (CAAF).  Dream Halloween(R) Chicago takes place this year on
Saturday, October 23 at the Windy City Fieldhouse in the heart of Chicago.

About The Experiential Agency, Inc.

The Experiential Agency, Inc. (XA) has full service offices in Chicago, New
York and Los Angeles from which it provides corporations and highly visible
brands with comprehensive event marketing, design and production services.
Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative
force behind prestigious, national projects for such clients as The NBA,
Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore
Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline.

In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50
Powerhouse Event Companies in the World."

About CAAF:

CAAF was founded in Los Angeles, CA, in 1993 by Joe Cristina, a Mattel, Inc.
executive whose desire to help children was inspired by the outpouring of
support he received when he disclosed his own HIV+ status. The mission of the
Children Affected by AIDS Foundation (CAAF) is to make a positive difference in
the lives of children infected with HIV and affected by AIDS. CAAF accomplishes
this by helping meet their diverse, special needs, advocating and educating on
their behalf, and bringing joy and fun into their lives.

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. (OTC BB: EXAG) takes no
obligation to update or correct forward-looking statements and also takes no
obligation to update or correct information prepared by third parties that is
not paid for by the Company.

  For more information on this event, please contact:

   Company:                Investor Relations:       Media Relations:
   Lara Shipp              Truc N. Nguyen            Stan Froelich
   XA                      Stern & Co.               Stern & Co.
   312-397-9100 ext. 2399  VP, Investor Relations    VP, Media Relations
         212-888-0044              212-888-0044
                                  

DATASOURCE: The Experiential Agency, Inc.



CONTACT:  Company, Lara Shipp of XA, [phone] ext. 2399,

 ; or Investor Relations, Truc N. Nguyen, VP, Investor

Relations, [phone],  , or Media Relations, Stan

Froelich, VP, Media Relations, [phone],  , both

of Stern & Co.



Web site:  http://www.expagency.com/ 

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