The Experiential Agency Names Darren Andereck, Executive Vice President and Creative Director

The Experiential Agency Names Darren Andereck, Executive Vice
President and Creative Director
He Joins XA From Alice's Garden, One of Chicago's Top Floral and Event
Decorating Firms 


CHICAGO, July 13  /PRNewswire-FirstCall/ -- The Experiential Agency, Inc.,
(XA)(OTC:EXAG) (BULLETIN BOARD: EXAG) , a major national event marketing firm
that serves many Fortune 500 companies, today announced that Darren Andereck
has joined the firm as executive vice president and creative director.  He will
report to Joe Wagner, XA's chief operating officer.

As executive vice president and creative director, Andereck will lead a team of
ten Chicago-based design professionals in creating multi-dimensional event
decor and displays.

Andereck joins XA from Alice's Garden, one of Chicago's most prestigious floral
and event decor providers for more than a decade.  He was co-owner and an
award-winning creative director of the company.  Alice's Garden provided floral
arrangements and decor for the Four Seasons, Ritz Carlton and Peninsula Hotels
as well as visual display services for such distinguished retail stores as Van
Cleef & Arpels and Lalique.

Chairman and CEO Frank Goldstin of XA said, "We are honored and excited to have
a consummate creative professional such as Darren to spearhead the creative
dimension of XA event development. Our constant challenge is to keep XA in the
forefront of event staging, remaining fresh and forward in building new ideas. 
With Darren in this strategic role, XA makes a giant step forward in achieving
this goal."

In the past year, Andereck's designs were featured in several major events,
including the set for the 2004 Glaad Media Awards held at the Kodak Theater in
Los Angeles, the set and decor for Unicef's "Dreams of Hope" charity event as
well as fundraisers for the Joffrey Ballet and Human Rights Campaign. 
Moreover, he created and installed the decor for the "Grand Opening Party" of
the W Chicago Lakeshore Hotel.

His creative accomplishments are well recognized. Andereck's floral design was
featured in the Holly Hunt Chicago Showroom during the 2003 NeoCon World's
Trade Fair.  Moreover, a permanent sculpture he created for the new, Chicago
restaurant Japonais is showcased in the April 2004 issue of Interior Design
Magazine.

About The Experiential Agency, Inc.

The Experiential Agency, Inc. (XA) has full service offices in Chicago, New
York and Los Angeles from which it provides corporations and highly visible
brands with comprehensive event marketing, design and production services. 
Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative
force behind prestigious, national projects for such clients as The NBA,
McDonald's, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W
Hotels, ABN AMRO and Emirates Airline.

In 2003, Special Events magazine ranked XA as one of the "Top 50 Powerhouse
Event Companies in the World."

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. (OTC:EXAG) (BULLETIN
BOARD: EXAG)  takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct information
prepared by third parties that is not paid for by the Company.

   For more information on this event, please contact:
   Company                 Investor Relations         Media Relations
   Lara Shipp              Truc N. Nguyen             Stan Froelich
   XA                      Stern & Co.                Stern & Co.
   312-397-9100 ext. 241   VP, Investor Relations     VP, Media Relations
         212-888-0044               212-888-0044
                                   

DATASOURCE: The Experiential Agency, Inc.



CONTACT:  Company, Lara Shipp of XA, [phone] ext. 241,

 , or Investor Relations, Truc N. Nguyen, VP, Investor

Relations,  , or Media Relations, Stan Froelich, VP, Media

Relations,  , both of Stern & Co., [phone]



Web site:  http://www.expagency.com/ 

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