The Experiential Agency, Major National Special Events Firm, Completes Public Offering Through Reverse Merger

The Experiential Agency, Major National Special Events Firm, Completes Public
Offering Through Reverse Merger
Raises $500,000 in Working Capital, Announces Private Placement to Make
Strategic Acquisitions in the New Event Economy 


CHICAGO, March 8  /PRNewswire/ -- The Experiential Agency (XA), formerly G/M
Productions, Inc., an Illinois Corporation, and a major national special events
firm that serves many Fortune 500 companies, today announced that through a
reverse merger XA has become a publicly-traded company on the NASDAQ
over-the-counter market under the symbol EXAG.OB.  Trading under the new stock
symbol began on February 2, 2004.

In consideration of the reverse merger transaction XA received $500,000 in
working capital and currently has 57,540,016 shares of issued and outstanding
common stock.  The Company anticipates a private placement in the near future.
The new placement will be used to raise additional capital to fund the Company's
strategic acquisitions.

Chief Executive Officer Frank Goldstin, who founded the company in 1989, said,
"We have simply been wowed by the event economy.  We have seen tremendous demand
for our events and our marketing services as the event economy really took hold
and blossomed in recent years.

Now asa public company we can ride the next wave of that economy, expand our
event services through strategic acquisitions, and better serve our major
corporate clients."

In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the
World" by Special Events Magazine, as well as one of the "Top Event Marketing
Agencies" by Event Marketer Magazine.  Today, XA is focused on taking major
corporate meetings and product marketing events to new levels of audience
experience through sensory marketing -- touch, taste, sight, sound, and smell. 
This sensory marketing capability enables audiences to "live the event" - not
just hear or see a business message.  The XA team has been the creative force
behind prestigious live, sensory events for clients such as McDonald's
Corporation, Song Airlines, Salvatore Ferragamo, Vogue, W Hotels and ABN AMRO.

"We are a creative organization in a dynamic industry that demands cutting-edge
thinking and high-quality execution," Goldstin said.  "The event economy is all
about experience.  It is really through what you can not only see and hear, but
what you touch, taste, and smell, that you learn and grow as a person.  Our
events are sensory expanding and are highly successful for our clients, which in
turn makesXA successful and the major special events firm of choice for many
Fortune 500 companies."

The Experiential Agency, with offices in Chicago, Los Angeles, and New York, is
a leading provider of event services for corporations, associations, and other
organizations in the United States and internationally.  The firm is vertically
integrated to offer clients a single source solution for their business
communications and event management needs.

The firm's services include event marketing, design and production, meetings,
conferences and trade shows, entertainment and show production, business
theater, mobile marketing, audio/visual production, and logistics management. 
Additional information on XA can found at http://www.expagency.com/.

This Press Release contains certain forward-looking statements regarding future
circumstances.  These forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ materially from those
contemplated in such forward-looking statements, including in particular the
risks and uncertainties described in the Company's SEC filings.  The Company
undertakes no obligation to publicly release any revisions to these
forward-looking statements to reflect events or circumstances after the date
hereof. 

DATASOURCE: The Experiential Agency



CONTACT:  Scott Tagliarino of Rubenstein Associates, Inc. Public

Relations, [phone], for The Experiential Agency



Web site:  http://www.expagency.com/ 

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