The Experiential Agency(TM) Leading the New Event Economy

The Experiential Agency(TM) Leading the New Event Economy 


CHICAGO, March 22  /PRNewswire-FirstCall/ -- The Experiential Agency(TM) (XA) ,
announced today that expectations for the event industry are looking up as
corporations seek new strategies to deliver their corporate branding messages. 
XA CEO Frank Goldstin reports, "We have had an increase of 20% over 2003
bookings in new client acquisitions.  This is in great part due to our clients
having revised the distribution of their marketing budgets, not necessarily
increasing them.  They are finding that the audience impressions of branding
messages are greater when delivered via dynamic memorable experiences and are
trimming their more traditional advertising and marketing schedules to maximize
their return on investment dollars."

The Experiential Agency is leading the $130 billion dollar industry with its
evolution from a privately-held production company to a publicly-traded
corporation.  The agency's recent client acquisitions include: UNICEF, Olympus,
Salvatore Ferragamo and Eurex.

2004 UNICEF Designs of Hope Gala -- XA was the event agency of record for the
March 14, 2004 gala evening.  Set at the Intercontinental Hotel in Chicago the
Gala Dinner Reception included a live and silent auction, and performances by
The River North Dance Company and headline artist India Arie.

Olympus -- XA was contracted by the company to make its first major sponsorship
of the 2004 New York City Fashion Week event memorable for visitors to this high
profile industry show.  XA working with Thom Filicia, (Queer Eye for the
Straight Guy designer) elevated the new Olympus camera to the status of a
"fashion accessory".

Salvatore Ferragamo New York City Flagship Store -- XA launched the newly
designed Boutique with a private evening reception of music and fashion that
engaged and entertained the select audience of customers and celebrities.

Eurex -- XA was engaged by Eurex (created by Deutsche Borse AG and the Swiss
Exchange in December 1996) to mountan international road show in September 2003
to build awareness of the fully electronic exchange and its services.  The
markets visited were Chicago, New York, London and Frankfurt

In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the
World" by Special Events Magazine.  Also in 2003, XA made "The List" of the top
Event Marketing Agencies by Event Marketer Magazine.

XA has full service offices in Chicago, New York and Los Angeles, is a leading
provider of event services for corporations, associations, and other
organizations in the United States and internationally.  The firm is vertically
integrated to offer clients a single source solution for their business
communications and event management needs.  The firm's services include event
marketing, design and production, meetings, conferences, trade shows and
entertainment.  Additional information can be found on the company website at
http://www.experientialagency.com/.

This Press Release contains certain forward-looking statements regarding future
circumstances. These forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ materially from those
contemplated in such forward-looking statements, including in particular the
risks and uncertainties described in the Company's SEC filings. The Company
undertakes no obligation to publicly release any revisions to these
forward-looking statements to reflect events or circumstances after the date
hereof. 

DATASOURCE: The Experiential Agency



CONTACT:  Pat Gitt, Public Relations of Rubenstein Associates, Inc.,

[phone], for The Experiential Agency



Web site:  http://www.experientialagency.com/ 

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