The Experiential Agency Is Selected to Produce People Magazine's 30th Birthday Bash in Chicago

The Experiential Agency Is Selected to Produce People Magazine's
30th Birthday Bash in Chicago 


CHICAGO, July 19  /PRNewswire-FirstCall/ -- The Experiential Agency(TM) (XA)
(OTC:EXAG) (BULLETIN BOARD: EXAG) , a major national event-marketing firm that
serves many Fortune 500 companies, today announced it has been selected by
People Magazine to stage its 30th Birthday Bash in Chicago to be held July 22
at SoundBar. New York-based pop/rock recording artist Gavin DeGraw will be the
featured headline entertainer at the event.

CEO Frank Goldstin of XA said, "We're really excited to take part in PEOPLE's
30th Anniversary celebration here in Chicago and to be partnering with the
world's most popular magazine.  With Gavin DeGraw performing at one of the
hottest venues in the city, we know this will be a night to remember."

The PEOPLE event joins a stellar list of projects that the XA has produced for
corporations and visible brands throughout the country. Since 1989, CEO Frank
Goldstin and his team have been the creative force behind prestigious, national
projects for such clients as The NBA, Disney, McDonald's Corporation, Song
Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and
Emirates Airline.

About The Experiential Agency(TM)

The Experiential Agency(TM) (XA) has full service offices in Chicago, New York
and Los Angeles from which it provides corporations and highly visible brands
with comprehensive Event Marketing, Design and Production Services.

In 2003, Special Events magazine ranked XA as one of the "Top 50 Powerhouse
Event Companies in the World."

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. (OTC:EXAG) (BULLETIN
BOARD: EXAG)  takes no obligation to update or correct forward- looking
statements and also takes no obligation to update or correct information
prepared by third parties that is not paid for by the Company.

  For more information on this event, please contact:

  Company                Investor Relations      Media Relations
  Lara Shipp             Truc N. Nguyen          Stan Froelich
  XA                     Stern & Co.             Stern & Co.
  312-397-9100 ext. 241  VP, Investor Relations  VP, Media Relations
       212-888-0044            212-888-0044
                              

DATASOURCE: The Experiential Agency



CONTACT:  Lara Shipp of XA, [phone] ext. 241,

 ; or Investor Relations, Truc N. Nguyen, VP, Investor

Relations, [phone],  , or Stan Froelich, VP, Media

Relations, [phone],  , both of Stern & Co.



Web site:  http://www.expagency.com/ 

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