The Experiential Agency(TM) Is Selected by BT Americas to Stage the 2nd Annual Charity Gala for Project Renewal

The Experiential Agency(TM) Is Selected by BT Americas to Stage
the 2nd Annual Charity Gala for Project Renewal 


CHICAGO, Aug. 11  /PRNewswire-FirstCall/ -- The Experiential Agency, Inc., (XA)
(OTCBB: EXAG), a major national event marketing firm that serves many Fortune
500 companies, today announced it has been selected by BT Americas to stage its
2nd Annual Charity Gala to aid Project Renewal, which provides homeless New
Yorkers with everything they need to move from the streets to health, homes and
jobs.  The Gala will be held Friday, October 22, in Manhattan.  BT Americas is
part of BT(1) (NYSE:BTY), a leading provider of global networking and IT
services.

The event theme this year will be "Evolution."  More than 350 guests are
expected to participate in the dinner, dancing and auctions to raise money for
the charity.

Chairman and CEO Frank Goldstin of XA, said, "We are honored to partner with BT
Americas to stage the Project Renewal Charity Gala.  BT Americas chose XA to
stage the event this year, after having arranged the event itself last year. 
We are looking forward to building on last year's launch event and providing
for BT Americas and its guests a spectacular and memorable evening. We will
bring to bear our wealth of networking resources to raise the maximum amount of
money possible for this worthy cause."

President and COO Chuck Pol of BT Americas, said, "We strongly believe in the
goals of Project Renewal and have seen the life-changing results of its work in
New York City.  We are delighted to partner with it again for this year's
Charity Gala."  Pol is a board member of Project Renewal.

(1) British Telecommunications plc ("BT") has conducted business in the
Americas through its subsidiaries, including BT Americas Inc., since 1988.
Through its subsidiaries, it has approximately 2,000 professionals in the
Americas, and operates its own network infrastructure across the continental
US, Canada and Latin America and has multiple sales offices nationwide.

About The Experiential Agency, Inc.

The Experiential Agency, Inc. (XA) has full service offices in Chicago, New
York and Los Angeles from which it provides corporations and highly visible
brands with comprehensive Event Marketing, Design and Production Services.
Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative
force behind prestigious, national projects for such clients as The NBA,
McDonald's Corporation, Song Airlines, Eurex, Olympus, Salvatore Ferragamo,
Vogue, W Hotels, ABN AMRO and Emirates Airline.

In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the
World" by Special Events Magazine. In 2004, XA made "The List" of the top Event
Marketing Agencies by Event Marketer Magazine.

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. (OTCBB: EXAG) takes no
obligation to update or correct forward-looking statements and also takes no
obligation to update or correct information prepared by third parties that is
not paid for by the Company.

  For more information, please contact:

   Company                 Investor Relations       Media Relations
   Lara Shipp              Truc N. Nguyen           Stan Froelich
   XA                      Stern & Co.              Stern & Co.
   312-397-9100 ext. 2399  VP, Investor Relations   VP, Media Relations
         212-888-0044             212-888-0044
                                 

DATASOURCE: The Experiential Agency, Inc.



CONTACT:  Company, Lara Shipp of XA, [phone] ext. 2399,

 ; Investor Relations, Truc N. Nguyen, VP, Investor

Relations,  , or Media Relations, Stan Froelich, VP, Media

Relations,  , both of Stern & Co., [phone]



Web site:  http://www.expagency.com/ 

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