The Experiential Agency Hires Jake Spitz to Be Director of Business Development, New York

The Experiential Agency Hires Jake Spitz to Be Director of
Business Development, New York 


CHICAGO, Oct. 19  /PRNewswire-FirstCall/ -- The Experiential Agency, Inc., (XA)
(OTC BB: EXAG), a major national event marketing firm that serves many Fortune
500 companies, today announced it has hired Jake Spitz to be Director of
Business Development, New York.

As Director of Business Development, Mr. Spitz will be responsible for
acquiring new event management opportunities in the New York area.  He will
report to XA's Chairman and CEO, Frank Goldstin.

Chairman and CEO Frank Goldstin of XA said, "Jake has the background and
credentials to add expertise to the New York team.  His longstanding
relationships with movie industry and Fortune 500 companies in the New York
area will be invaluable in assisting XA to expand its client base in the area."

Mr. Spitz joined the Experiential Agency from Synergy House, a leading
lifestyle marketing firm, where he was a partner for the past two years. Before
that, he owned his own public relations and product placement agency in the
City.

About XA

XA has full service offices in Chicago, New York and Los Angeles from which it
provides corporations and highly visible brands with comprehensive event
marketing, design and production services. Since 1989, Chairman and CEO Frank
Goldstin and his team have been the creative force behind prestigious, national
projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song
Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and
Emirates Airline.

In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50
Powerhouse Event Companies in the World."

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. (OTC BB: EXAG) takes no
obligation to update or correct forward-looking statements and also takes no
obligation to update or correct information prepared by third parties that is
not paid for by the Company.

  For more information, please contact:

   XA
   Lara Shipp
   312-397-9100 ext. 2399
   

   Investor Relations
   Truc N. Nguyen
   VP, Investor Relations
   Stern & Co.
   212-888-0044
   

   Media Relations
   Stan Froelich
   VP, Media Relations
   Stern & Co.
   212-888-0044
   

DATASOURCE: The Experiential Agency, Inc.



CONTACT:  Lara Shipp of XA, [phone] ext. 2399,

 ; or Investor Relations, Truc N. Nguyen, VP, Investor

Relations, [phone],  , or Media Relations, Stan

Froelich, VP, Media Relations, [phone],  , both

of Stern & Co.



Web site:  http://www.expagency.com/ 

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