The Experiential Agency Forecasts Record Results for 2004 First Quarter

The Experiential Agency Forecasts Record Results for 2004 First
Quarter 


CHICAGO, April 30  /PRNewswire-FirstCall/ -- The Experiential Agency, Inc.
("XA" or the "Company")  (BULLETIN BOARD: EXAG)  a major national event
marketing firm that serves many Fortune 500 companies, today said the company
would report record results for the first quarter 2004 when its Form 10-Q is
filed in May 2004.

The company said sales revenues for the first quarter are expected to exceed
$2.5 million, and net income would exceed $300,000.  Last week, the Company
reported sales revenue for the fiscal year ended December 31, 2003 increased to
$5,468,895, compared to $3,616,552 for the fiscal year ended December 31, 2002.
 Net income was $14,284 for the year ended December 31, 2003.

"We're on a tremendous run rate as the demand for event-driven marketing
increases, fueled by an improving economy and our ability to increase our
leadership position in the event management industry," said Frank Goldstin, the
Company's Chief Executive Officer.

About XA

The Experiential Agency, Inc. with offices in Chicago, Los Angeles, and New
York, is a leading provider of event services for corporations, associations,
and other organizations in the United States and internationally.  The firm is
vertically integrated to offer clients a single source solution for their
business communications and event management needs.

The firm's services include event marketing, design and production, meetings,
conferences and trade shows, entertainment and show production, business
theater, mobile marketing, audio/visual production, and logistics management.
Additional information on XA can found at the Company's web site
http://www.expagency.com/.

In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the
World" by Special Events Magazine, as well as one of the "Top Event Marketing
Agencies" by Event Marketer Magazine.  Today, XA is focused on taking major
corporate meetings and product marketing events to new levels of audience
experience through sensory marketing -- touch, taste, sight, sound, and smell. 
This sensory marketing capability enables audiences to "live the event" -- not
just hear or see a business message.  The XA team has been the creative force
behind prestigious live, sensory events for clients such as McDonald's
Corporation, Song Airlines, Salvatore Ferragamo, Vogue, W Hotels and ABN AMRO.

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. takes no obligation to
update or correct forward-looking statements and also takes no obligation to
update or correct information prepared by third parties that is not paid for by
the Company. 

DATASOURCE: The Experiential Agency, Inc.



CONTACT:  Pat Gitt of Rubenstein Associates, Inc., Public Relations,

[phone], for The Experiential Agency, Inc.



Web site:  http://www.expagency.com/ 

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