The Experiential Agency Closes a $1.25 Million Funding Round in a Private Placement

The Experiential Agency Closes a $1.25 Million Funding Round in a
Private Placement
Capital to be Used to Complete Strategic Acquisitions 


CHICAGO, July 7  /PRNewswire-FirstCall/ -- The Experiential Agency, Inc., (XA)
(Nasdaq OTC Bulletin Board: EXAG.OB), a major national event marketing firm
that serves many Fortune 500 companies, reported that it has closed a $1.25
million dollar funding round and has secured a commitment for an additional
$1.25 million through a private placement to institutional investors.

The funding will be used to complete strategic acquisitions and support the
Company's current expansion plan. The details of the transaction will be
available in the Company's 8K filing.

Chairman and CEO Frank Goldstin of XA said, "Following a period of industry
consolidation, and during this period of strong growth in the event marketing
industry, we are well positioned to take advantage of the terrific
opportunities for XA to expand its profitability from operations by acquiring
profitable companies in this industry. These acquisitions will increase our
client base as well as add to our profitability by gaining in-house
capabilities that we are currently outsourcing.  These vibrant organizations
are eager to align themselves with XA and share in its future success."

The event marketing industry generates nearly $80 billion a year in direct
spending, according to a study by Deloitte and Touche LLP. Corporate spending
on event marketing has been growing; it rose 15% in 2003 and it is predicted to
add another 15%-to-20% in 2004. (Source: PROMO Magazine)

About The Experiential Agency, Inc.

The Experiential Agency, Inc., (XA) has full service offices in Chicago, New
York and Los Angeles from which it provides corporations and highly visible
brands with comprehensive event marketing, design and production services.
Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative
force behind prestigious, national projects for such clients as The NBA,
McDonald's, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W
Hotels, ABN AMRO and Emirates Airline.

In 2003, Special Events magazine ranked XA as one of the "Top 50 Powerhouse
Event Companies in the World."

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. (Nasdaq-OTC Bulletin
Board: EXAG) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct information
prepared by third parties that is not paid for by the Company. 

DATASOURCE: The Experiential Agency, Inc.



CONTACT:  Company: Lara Shipp of The Experiential Agency, Inc.,

[phone] ext. 241, or ; Investor Relations: Truc N.

Nguyen, VP, Investor Relations, , Media Relations: Stan

Froelich, VP, Media Relations, , both of Stern & Co.,

[phone], for The Experiential Agency, Inc. 



Web site:  http://www.expagency.com/ 

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