WisdomTree Issuer ICAV (TG:EXAG)
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The Experiential Agency Closes Second Round of $2.5 Million
Funding in a Private Placement
Capital to Be Used to Expand Client Services and Complete Acquisitions
CHICAGO, Sept. 16 /PRNewswire-FirstCall/ -- The Experiential Agency, Inc.,
(XA) (OTC BB: EXAG), a major national event marketing firm that serves many
Fortune 500 companies, reported that it has closed the second round of its $2.5
million funding through a private placement to institutional investors. The
first round of $1.25 million was raised in July.
The funding will be used to expand its client services and to complete
acquisitions as part of its business strategy to become a complete vertically
integrated national event marketing firm serving the needs of high-profile
global brands. The details of the transaction will be available in the
Company's 8K filing.
Chairman and CEO Frank Goldstin of XA said, "Our business strategy is
proceeding according to our timetable. Our expanded service offerings are
already helping us to gain new clients as well as earn wider profit margins on
the business of existing clients. These funds will help us complete the new
design centers we are opening in Chicago and New York. These showplaces are
essential to demonstrate to prospects the excitement we can provide for their
marketing events."
The event marketing industry generates nearly $80 billion a year in direct
spending, according to a study by Deloitte and Touche LLP. Corporate spending
on event marketing has been growing; it rose 15% in 2003 and it is predicted to
add another 15%-to-20% in 2004. (Source: PROMO Magazine)
About The Experiential Agency, Inc.
The Experiential Agency, Inc., (XA) has full service offices in Chicago, New
York and Los Angeles from which it provides corporations and highly visible
brands with comprehensive event marketing, design and production services.
Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative
force behind prestigious, national projects for such clients as The NBA,
Disney, McDonald's, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue,
W Hotels, ABN AMRO and Emirates Airline.
In 2003, Special Events magazine ranked XA as one of the "Top 50 Powerhouse
Event Companies in the World."
This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. (OTC BB: EXAG) takes no
obligation to update or correct forward-looking statements and also takes no
obligation to update or correct information prepared by third parties that is
not paid for by the Company.
For more information on this event, please contact:
Company Investor Relations Media Relations
Lara Shipp Truc N. Nguyen Stan Froelich
XA Stern & Co. Stern & Co.
312-397-9100 ext. 2399 VP, Investor Relations VP, Media Relations
212-888-0044 212-888-0044
DATASOURCE: The Experiential Agency, Inc.
CONTACT: Lara Shipp of XA, +1-312-397-9100 ext. 2399,
, or Investor Relations, Truc N. Nguyen, VP, Investor
Relations, , or Media Relations, Stan Froelich, VP, Media
Relations, , both of Stern & Co., +1-212-888-0044
Web site: http://www.expagency.com/