The Experiential Agency(TM) Closes Acquisition of Alice's Garden, a Chicago Floral and Event Decor Firm

The Experiential Agency(TM) Closes Acquisition of Alice's Garden,
a Chicago Floral and Event Decor Firm
XA to Open Floral and Decor Design Centers in Chicago and New York 


CHICAGO, Aug. 9  /PRNewswire-FirstCall/ -- The Experiential Agency(TM) (XA)
(OTCBB: EXAG), a major national event marketing firm that serves many Fortune
500 companies, reported that it has acquired Alice's Garden, one of Chicago's
most prestigious providers of floral and event decor.  The acquisition is
immediately accretive to earnings.

Chairman and CEO Frank Goldstin of XA said, "In addition to the $1 million in
revenue in the next 18 months that XA expects Alice's Garden to bring to the
company, XA will gain significant competitive and economic advantages by
bringing Alice's Garden's design capabilities in-house. The completion of this
acquisition is a major step in strengthening the vertical integration of the
Company. The acquisition will also benefit our clients by enhancing XA's
world-class services and will benefit our shareholders by gaining the
efficiencies and wider margins of a vertically integrated organization."

An award-winning Chicago retail florist as well as a provider of floral and
event decor for corporate and social occasions for more than 13 years, Alice's
Garden has provided floral arrangements and decor for Chicago's most
prestigious hotels and luxury retailers.  Among its clients are the Four
Seasons, Ritz Carlton and Peninsula Hotels as well as such distinguished retail
stores as Van Cleef & Arpels and Lalique.  Jointly, XA and Alice's Garden
produced event decor for The NBA, Six Continents Hotels, W Hotels, AstraZeneca,
ABN AMRO and McDonald's Corporation among others.  Joining XA is a team of
eight floral and decor experts, which is being lead by Darren Andereck, the
former co-owner of Alice's Garden, who recently joined XA as executive vice
president and creative director.

The closing of the acquisition, Goldstin said, advances XA plans to open a
state-of-the-art Design Center in Chicago.  The center will house the retail
store featuring a wide assortment of premium floral and display items as well
as a facility to showcase XA's design and fabrication capabilities to clients
in an exciting environment.  The center will further enable XA's ability to
fabricate decor and environmental design elements for its prestigious roster of
corporate clients and highly visible brands.  The Design Center is expected to
open in September.

The event marketing industry generates nearly $80 billion a year in direct
spending, according to a study by Deloitte & Touche LLP.  Moreover, corporate
spending on event marketing has been growing; it rose 15% in 2003 and it is
predicted to generate an additional 15%-to-20% growth in 2004. (Source: PROMO
Magazine)

About The Experiential Agency, Inc.

The Experiential Agency (XA) has full service offices in Chicago, New York and
Los Angeles from which it provides corporations and highly visible brands with
comprehensive event marketing, design and production services. Since 1989,
Chairman and CEO Frank Goldstin and his team have been the creative force
behind prestigious, national projects for such clients as The NBA,

McDonald's, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W
Hotels, ABN AMRO and Emirates Airline.

In 2003, Special Events magazine ranked XA as one of the "Top 50 Powerhouse
Event Companies in the World."

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. (OTCBB: EXAG) takes no
obligation to update or correct forward-looking statements and also takes no
obligation to update or correct information prepared by third parties that is
not paid for by the Company.

  For more information, please contact:

   Company                 Investor Relations       Media Relations
   Lara Shipp              Truc N. Nguyen           Stan Froelich
   XA                      Stern & Co.              Stern & Co.
   312-397-9100 ext. 2399  VP, Investor Relations   VP, Media Relations
         212-888-0044             212-888-0044
                                 

DATASOURCE: The Experiential Agency, Inc.



CONTACT:  Company, Lara Shipp of XA, [phone] ext. 2399,

 ; Investor Relations, Truc N. Nguyen, VP, Investor

Relations,  , or Media Relations, Stan Froelich, VP, Media

Relations,  , both of Stern & Co., [phone]



Web site:  http://www.expagency.com/ 

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