The Experiential Agency(TM) Appoints New Officers and Directors

The Experiential Agency(TM) Appoints New Officers and Directors
Joseph Wagner and Jean Wilson Are Named to Board of Directors 


CHICAGO, Aug. 6  /PRNewswire-FirstCall/ -- The Experiential Agency(TM) (XA)
(OTCBB: EXAG), a major national event marketing firm that serves many Fortune
500 companies, announced today that it has appointed Joseph Wagner as the
president, chief operating officer and secretary of the corporation.  In
addition, it has also appointed Jean Wilson as the vice president of operations
and treasurer.

Both Wagner and Wilson have been elected members of the board.  The company
announced that it plans to name an independent board member before the end of
the year.

As president and chief operating officer of XA, Joseph Wagner is responsible
for day-to-day to management of the company.  He joined XA earlier this year. 
Before that, he advised public and private companies in strategic planning,
international project development, international finance, project management,
logistics, and business development.  He has served as an officer and/or
director of several emerging growth companies.  Wagner earned a Bachelor of
Arts in Law & Society with highest distinction from Purdue University and
earned a Master of Arts from Northern Illinois University.

When Jean Wilson joined XA in 2002, she had more than 20 years of experience in
event and meeting planning at a national production company and a professional
association.  In addition to assuming the position as treasurer, she continues
as vice president of operations, responsible for XA's daily operations.  She
received a Bachelor's Degree with honors in Recreation/Leisure Studies with a
Business Administration minor from Eastern Illinois University.

Chairman and CEO Frank Goldstin of XA said, "We welcome Joseph Wagner and Jean
Wilson to XA's board.  They will bring to the board's discussions important
expertise in business development, finance and corporate governance as well as
their first-hand knowledge of the day-to-day challenges XA faces. XA has
embarked an ambitious expansion program including the opening of the Los
Angeles office, the acquisition of Alice's Garden and the planning for design
centers in Chicago and New York."

The event marketing industry generates nearly $80 billion a year in direct
spending, according to a study by Deloitte & Touche LLP.  Moreover, corporate
spending on event marketing has been growing; it rose 15% in 2003 and it is
predicted to generate an additional 15%-to-20% growth in 2004. (Source: PROMO
Magazine)

About The Experiential Agency, Inc.

The Experiential Agency (XA) has full service offices in Chicago, New York and
Los Angeles from which it provides corporations and highly visible brands with
comprehensive event marketing, design and production services. Since 1989,
Chairman and CEO Frank Goldstin and his team have been the creative force
behind prestigious, national projects for such clients as The NBA, McDonald's,
Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO
and Emirates Airline.

In 2003, Special Events magazine ranked XA as one of the "Top 50 Powerhouse
Event Companies in the World."

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects," "intends,"
"will," "anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning of the Act
and are subject to the safe harbor created by the Act. Except for historical
information, all of the statements, expectations and assumptions contained in
the foregoing are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition, other
important factors that could cause actual results to differ materially include
the following: business conditions and the amount of growth in the company's
industry and general economy; competitive factors; ability to attract and
retain personnel; the price of the Company's stock; and the risk factors set
forth from time to time in the Company's SEC reports, including but not limited
to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and
any reports on Form 8-K. The Experiential Agency, Inc. (OTCBB: EXAG) takes no
obligation to update or correct forward-looking statements and also takes no
obligation to update or correct information prepared by third parties that is
not paid for by the Company.

  For more information, please contact:

   Company                 Investor Relations       Media Relations
   Lara Shipp              Truc N. Nguyen           Stan Froelich
   XA                      Stern & Co.              Stern & Co.
   312-397-9100 ext. 2399  VP, Investor Relations   VP, Media Relations
         212-888-0044             212-888-0044
                                 

DATASOURCE: The Experiential Agency, Inc.



CONTACT:  Company, Lara Shipp of XA, [phone] ext. 2399,

 ; Investor Relations, Truc N. Nguyen, VP, Investor

Relations,  , or Media Relations, Stan Froelich, VP, Media

Relations,  , both of Stern & Co., [phone] 



Web site:  http://www.expagency.com/ 

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