Energizer(R) e2(R) Lithium Named Top Photo/Electronics Product

Energizer(R) e2(R) Lithium Named Top Photo/Electronics Product



ST. LOUIS, Nov. 5  /PRNewswire/ -- Energizer(R) e2(R) Lithium AAA recently
received top honors for Best Photo/Electronic Product introduced in 2004.  The
award given by Drug Store News is based on voting by key buying and
merchandising executives of the drug chain industry.

"We are honored to receive this award," said Jeff Ziminski, Vice President of
Marketing.  "Our retailers are the link to the shoppers so their recognition
means we are delivering meaningful products to the marketplace."

The Energizer(R) e2(R) Lithium AAA battery was introduced this fall and extends
the line of lithium batteries developed and manufactured by Energizer.
Energizer first introduced round cell lithium technology in 1990 when it rolled
out Energizer(R) e2(R) Lithium AA batteries. The Energizer(R) e2(R) Lithium
batteries are the world's longest-lasting AA and AAA batteries in high-tech
devices.

Professional photographers, mountain climbers and adventurers were first to
discover and embrace the technology. As the prevalence of digital cameras and
high tech devices has exploded, the batteries have grown in popularity and are
finding their way into an ever-increasing number of shopping carts. The
introduction of Energizer(R) e2(R) Lithium AAA helps support the trend toward
miniaturization as high tech devices become pocket-sized but continue to demand
a high performance battery.

In a practical sense the Energizer(R) e2(R) Lithium AAA and AA batteries help
make more memories, more pictures and more messaging. For example, the AA
batteries last up to 7x longer in digital cameras (vs. ordinary alkaline.
Results vary by camera.) That means you can take up to 600 digital pictures
versus ordinary alkaline at up to 80 pictures.

Energizer(R) e2(R) Lithium AAA will give listeners up to 4.5 hours longer in
MP3 players versus alkaline. In portable CD players the lithium batteries last
6.6 hours, which is 3 hours longer than ordinary alkaline.

In addition to long life, the batteries offer several other advantages. Both
the Energizer(R) e2(R) Lithium AAA and AA are 33 percent lighter than their
alkaline counterparts. In addition they have a shelf life of 15 years. Because
they provide excellent performance in extreme temperatures (-40 degrees F to
140 degrees F), Energizer(R) e2(R) Lithium batteries have been used by
professional photographers to record everything from the Winter Olympic Games
in Lillehammer, Norway to treks across the Australian Outback.

"The Energizer(R) e2(R) Lithium batteries are the world's longest lasting and
perhaps the world's best kept secret," says Ziminski. "With more high tech
devices in the marketplace, consumers are looking for high performance
batteries. This award, naming Energizer e2 Lithium the best photo/electronic
product introduced this year underscores the fact that we are giving consumers
more of what they are looking for." 

DATASOURCE: Energizer Holdings, Inc.



CONTACT: Jackie Burwitz, [phone], or Tom Geiser, [phone],

ext. 102, both of Energizer Holdings



Web site:  http://www.energizer.com/ 

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