DTE Energy Web Sites Get Facelift

DETROIT, March 28  /PRNewswire/ -- DTE Energy has re-designed its two most popular websites to improve navigation and customer functionality, and to better illustrate the company's full line of businesses and services.  DTE Energy Web sites log over five million visits annually.

The company has updated its primary Web site -- http://dteenergy.com/ -- which serves as the main gateway to DTE Energy's utility and non-utility business Web sites, and also provides information on corporate governance, investor relations, environmental activities, community involvement, career opportunities and company news.

Also getting a facelift is http://my.dteenergy.com/ -- the Web site for customers of Detroit Edison and MichCon, DTE Energy's electric and gas utilities.  While anyone can access this site for general service and billing information, registered users can pay their utility bills on-line, report meter readings, turn on, transfer or disconnect service, and report electrical outages.  Almost a half-million customers are registered on http://my.dteenergy.com/.

"More and more of our customers rely on DTE Energy's Web sites to conduct day-to-day business, get answers to questions and learn more about our energy- related companies," said Michael C. Porter, DTE Energy's vice-president of corporate communications.  "The improvements we have implemented will make it faster, easier and more convenient for customers whose primary contact with us is online."

The new designs were developed after a careful review of customer feedback, data analysis from online surveys and benchmarking of other utility and non-utility Web sites.  Improvements include the addition of drop-down navigation to provide one-click access to deeper levels of site content, a convenient sign-in box for registered utility customers on the corporate home page, and new monthly promotions that will highlight company news and initiatives.

DTE Energy also recently revamped its Web site for children, http://dtekids.com/ .  Geared for students in third through seventh grade, http://dtekids.com/ contains information on electricity and natural gas, and includes interactive features and animated games. 

DATASOURCE: DTE Energy



CONTACT:  Len Singer, [phone], or Lorie N. Kessler,

[phone], both of DTE Energy



Web site:  http://dteenergy.com/

http://my.dteenergy.com/

http://dtekids.com/ 

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