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Some of today’s savviest job seekers are using
social media outlets such as MySpace, Facebook and LinkedIn to get their
foot in the door and become the top candidate in a search. But just as
using these sites can help a search they can just as quickly harm one.
Adecco, the world leader in workforce solutions, offers insights for job
seekers on how to leverage the web for a successful job hunt, while also
preventing social media sites from hindering the search.
"Because social media and online job searching components are now part
of the norm, candidates need to know how to benefit from the use of
these tools in order to be successful in their search,”
says Bernadette Kenny, Chief Career Officer at Adecco. “A
job seeker’s personal posts on social media
outlets, as well as their overall ‘persona’
on the Internet can harm their hunt for the perfect job –
or they can turn it around and use these same tools to help them land a
great position.”
Increasingly, employers are scouring the web and conducting instant
background checks – most commonly by using
Google to search an individual’s name.
Interestingly, in a recent Adecco Workplace Insights survey, 66 percent
of Generation Y respondents were not aware that seemingly private
photos, comments and statements were audited by potential employers.
While over half of the respondents to the same survey do not feel that
it is fair for the information they have online about themselves to be a
factor in the hiring process, it is now part of the norm.
The Internet is the first stop for many recruiters and hiring managers
to determine if a potential candidate is a good fit. Ensuring their
search turns up positive information is the responsibility of candidates.
Using Social Media to Your Advantage: Tips from Adecco
Protect your online persona. For those with profiles on social
network sites, don’t post anything that you
wouldn’t want a prospective employer to
see. This includes derogatory comments, revealing or risqué
photos, foul language and lewd jokes. And keep tabs on what the
Internet has to say abut you. Do a Google search, and if there are
items that would be unflattering to a potential employer, contact the
web page’s controller to try to have it
removed.
Create a positive virtual presence. Starting a blog on a topic
in your industry helps you be seen as a thought leader. It defines you
as an expert and can be instrumental in building relationships with
others in your field who may be hiring or know others who are hiring.
Build relationships. Use sites like LinkedIn to connect to a
network of professionals with similar interests and skills. Use
MySpace and Facebook to your advantage. Once you delete the
unprofessional photos and language, post a bulletin to your “friends”
about your job search – they can let you
know about openings at their companies and can even pass your resume
along for you.
A recent Adecco white paper, Job Hunting in the Digital Age,
further outlines how job seekers can best utilize the growing number of
social media sites to their advantage while preventing those sites, and
the information about themselves on the Internet, from harming their
search. The findings and recommendations in this white paper are based
upon primary research and Adecco’s expertise
and experience in the market. To receive a copy of this report, contact
Cynthia Greenberg at 212-880-5379 or cynthia.greenberg@ogilvypr.com.
ADECCO WORLDWIDE:
Adecco S.A. is a Global Fortune 500 company and the world leader in
workforce solutions. The Adecco Group network connects over 700,000
associates with business clients each day through its network of over
33,000 employees and 6,600 offices in over 70 countries and territories
around the world. Registered in Switzerland, and managed by a
multinational team with expertise in markets spanning the globe, the
Adecco Group delivers an unparalleled range of flexible staffing and
career resources to corporate clients and qualified associates.
ADECCO NORTH AMERICA:
Adecco is the workforce solutions leader in the United States and
Canada, with a comprehensive service offering that includes temporary
and contract staffing, permanent recruitment, outplacement and career
services, training and consulting. In addition to its core competency in
administrative, clerical and light industrial staffing, Adecco operates
the following specialty divisions: Engineering & Technical; Finance &
Accounting; Information Technology; Medical & Science; Legal; Human
Capital Solutions; Government Solutions; and Transportation.
Adecco S.A. is registered in Switzerland (ISIN: CH001213860) and listed
on the Swiss Stock Exchange with trading on virt-x (SWX/VIRT-X: ADEN)
and Euronext Paris - Premier Marché
(EURONEXT: ADE).
Additional information is available at the company’s
website at www.adeccousa.com.