Product Launch

RNS Number:4834I
Alba PLC
10 March 2003


Embargoed until 0700                                               10 March 2003


                                      Alba plc

                  Launch of "Carl Lewis Fitness" product range


Alba plc, the consumer electronics group, announces the launch of a range of
personal gym equipment for the home, under the brand "Carl Lewis Fitness".

The range of fitness equipment consists of over 20 new products including
treadmills, rowing machines, exercise bikes, skiers, step machines, dumbbell
trees and fat monitoring scales.

The Carl Lewis product range is competitively priced and will be available in
the shops in August 2003.  The products are designed to appeal to fitness
beginners as well as keep-fit enthusiasts.

Alba has created a new division, Carl Lewis Fitness, which will be based in
Barking.  The development of the division reflects the growing interest in
personal exercise and achieving a healthy lifestyle.  It also gives users the
flexibility to exercise in the comfort of their own home, avoiding the cost of
gym membership.

Daniel Harris, Chief Executive of Alba plc commented:  "We are delighted to
announce the launch of our new fitness range, which represents a move into a new
but well tried product area and strengthens the Group's portfolio.

"This is one of a number of successful licensing agreements that Alba has over
recent years secured with celebrities and companies.  The combination of this
strong brand name, excellent product range and our commercial strengths
positions us well to benefit from this growing market place."

                                    - Ends -


Alba plc                                                           020 8594 5533
Daniel Harris, Chief Executive
Andrew Rose, Finance Director

Weber Shandwick Square Mile                                        020 7067 0700
Nick Oborne / Susanne Walker


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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