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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Yext Inc | NYSE:YEXT | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.02 | 0.36% | 5.51 | 5.675 | 5.50 | 5.50 | 423,136 | 01:00:00 |
NEW YORK, Jan. 17, 2019 /PRNewswire/ -- Yext, Inc. (NYSE: Yext), the leader in digital knowledge management (DKM), released new research on how consumer search behavior changes during the Super Bowl. The data revealed that Google Search Views skyrocket in key verticals like food and hospitality in the lead-up to the big game — particularly in the host city.
This research focuses on trends in Minneapolis, home of the Super Bowl last year, to give an idea of what businesses in Atlanta, home of Super Bowl LIII, can expect when an influx of football fans come to town in February. It also looks at shifts in consumer behavior across the U.S. during Super Bowl weekend.
"Customers are searching for grocery stores, hotels, and sportswear during Super Bowl week, particularly in the host city," said Marc Ferrentino, Chief Strategy Officer at Yext. "This underscores the importance of providing perfect business information everywhere to bring in consumers when they're most interested in transacting. It's especially critical for brands to be in control of data like special hours, locations, events, and Super Bowl-related promotions across the web in the weeks leading up to the big game in order to take advantage."
In the host city:
The Super Bowl doesn't only impact the host city, however. A huge national event, the game has ripple effects all over the country as Americans tune in or go to Super Bowl parties.
Around the country:
About Yext
Yext, Inc. (NYSE: YEXT) is the leading Digital Knowledge Management (DKM) platform. Our mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.
Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, San Francisco, Shanghai, Tokyo and the Washington, D.C. Area. For more information, visit yext.com.
View original content to download multimedia:http://www.prnewswire.com/news-releases/yext-releases-super-bowl-search-trends-research-300779832.html
SOURCE Yext, Inc.
Copyright 2019 PR Newswire
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