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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Yext Inc | NYSE:YEXT | NYSE | Common Stock |
Price Change | % Change | Share Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.02 | 0.36% | 5.51 | 5.675 | 5.50 | 5.50 | 423,136 | 01:00:00 |
NEW YORK, June 30, 2021 /PRNewswire/ -- Yext, Inc. (NYSE: YEXT), the AI Search Company, today announced the launch of the Yext Data Hub, an interactive data repository that allows users to explore Yext's wealth of search data and gain insights about online consumer behavior around the world.
The data hub, which features eight different views for metrics like clicks for directions, clicks to call, impressions, and click-through rates, includes high-level summaries as well as detailed year-over-year* analyses. Each can be filtered by geography, industry verticals like financial services, healthcare, and retail — and even sub-verticals like ATMs, dental services, and clothing stores.
"Our work using AI to transform the search experiences of businesses around the world has given us unparalleled access to search data that helps demystify the online customer journey," said Marc Ferrentino, Chief Strategy Officer at Yext. "Over the last year and a half, businesses across all industries have seen volatile trends in search behavior, making it difficult to measure performance and know how to adjust. We hope that by making our search data accessible in this hub, businesses can get a comprehensive understanding of customer behavior in their industry over time, benchmark their performance, and inform their strategy moving forward."
As more businesses reopen and anticipate a full return to "normal," the Yext Data Hub is particularly useful in comparing current consumer search behavior before, during, and after peak pandemic levels. Some key insights** include:
Explore consumer search behavior in Yext's interactive data hub here.
*Yext plans to regularly update the hub, which currently displays data from January 2019 to May 2021.
**Timeseries data is shown as a monthly average per location across many businesses within a given subset of entities. Year-over-year calculations compare 2021 to 2020 and 2020 to 2019 unless otherwise noted, are normalized by count of locations, and exclude locations launched after the beginning of the timeframe. Where multiple sub-verticals, geographies, and/or business types are rolled up, equal weighting is given to each unique combination of the three. Insights are shown only on a region and industry level where there are sufficient businesses, locations, and search engine data sources, in order to maintain anonymity for Yext customers and allow for a sufficient period of time to provide a meaningful comparison year over year.
About Yext
Yext (NYSE: YEXT) is the AI Search Company and is on a mission to transform the enterprise with AI search.
With the explosion of information and data online, search has never been more important. However, while the world of consumer search has innovated over time, enterprise search has not. In fact, the majority of enterprise search is powered by outdated keyword search technology that only scans for keywords and delivers a list of hyperlinks rather than actually answering questions.
Yext, the AI Search Company, offers a modern, AI-powered Answers Platform that understands natural language so that when people ask questions about a business online they get direct answers – not links.
Brands like Verizon, Vanguard, Subway and Marriott — as well as organizations like the U.S. State Department and World Health Organization — trust Yext to radically improve their business with answers-led AI search.
CONTACT: Amanda Kontor, pr@yext.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/yext-launches-interactive-data-hub-to-reveal-consumer-search-behavior-insights-301322661.html
SOURCE Yext, Inc.
Copyright 2021 PR Newswire
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