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WPP WPP PLC

53.3701
0.1401 (0.26%)
Last Updated: 16:37:03
Delayed by 15 minutes
Name Symbol Market Type
WPP PLC NYSE:WPP NYSE Depository Receipt
  Price Change % Change Price High Price Low Price Open Price Traded Last Trade
  0.1401 0.26% 53.3701 53.51 53.04 53.20 39,856 16:37:03

WPP's Xaxis to Acquire ActionX in the US

30/03/2015 12:35pm

Dow Jones News


WPP (NYSE:WPP)
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LONDON--Advertising firm WPP PLC (WPP.LN) said Monday that it operating company Xaxis has agreed to acquire Action Exchange, Inc. (ActionX), a mobile performance-based marketing business with an e-commerce orientation in the U.S.

WPP shares at 1103 GMT up 19 pence, or 1.2%, at GBP15.59, valuing the company at GBP20.45 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

Subscribe to WSJ: http://online.wsj.com?mod=djnwires


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