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Name | Symbol | Market | Type |
---|---|---|---|
WPP PLC | NYSE:WPP | NYSE | Depository Receipt |
Price Change | % Change | Price | High Price | Low Price | Open Price | Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.53 | 1.10% | 48.65 | 48.72 | 48.28 | 48.58 | 135,094 | 22:13:45 |
TIDMWPP
RNS Number : 7626C
WPP PLC
12 February 2020
For Immediate Release 12 February 2020
WPP PLC ("WPP")
Acquisition
WPP acquires marketing technology consultancy XumaK
NEW YORK, February 12, 2020 - WPP announces today that Wunderman Thompson has acquired XumaK, a premier marketing technology consultancy.
XumaK is a recognized expert in implementing performance-driven commerce solutions. A leading provider of Adobe Experience Manager (AEM) software and services, XumaK consistently manages, delivers and optimizes experiences across every digital touchpoint and has helped some of the world's most notable brands, including Digicel and MetLife, digitally transform their businesses.
Founded in 2004, XumaK is headquartered in Miami, FL with two development centres in Guatemala and Colombia. The company employs approximately 60 people.
The acquisition is in line with WPP's strategy to deepen its technology offer and invest behind its partnerships with leading technology companies. XumaK will drive the experience technology capability for Wunderman Thompson North America.
Deal terms are not disclosed.
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Further Information
Niken Wresniwiro, WPP
+44 (0)20 7282 4522
Martina Suess, WPP
+1 917 456 5049
About WPP
WPP is a creative transformation company. We build better futures for our clients through an integrated offer of communications, experience, commerce and technology. For more information, visit www.wpp.com.
This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.
END
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(END) Dow Jones Newswires
February 12, 2020 05:15 ET (10:15 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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