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WPP WPP PLC

51.40
0.08 (0.16%)
19 Oct 2024 - Closed
Delayed by 15 minutes
Name Symbol Market Type
WPP PLC NYSE:WPP NYSE Depository Receipt
  Price Change % Change Price High Price Low Price Open Price Traded Last Trade
  0.08 0.16% 51.40 51.50 51.09 51.49 107,880 01:00:00

WPP Launches New Sports Rights Agency

19/05/2015 10:52am

Dow Jones News


WPP (NYSE:WPP)
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LONDON--Advertising company WPP PLC (WPP.LN) said Tuesday that it has launched a new sports and entertainment rights agency, ESP.

ESP will be made up of two separate businesses: ESP Properties and ESP Brands. Both businesses will be part of WPP's media investment management company GroupM, but remain independent of its media-buying operations.

WPP said ESP Properties will serve sports and entertainment rights holders, including federations, leagues, events, teams, publishers and venues.

ESP Properties will be formed through new hires, the integration of existing GroupM business units including sponsorship agency IEG, and the acquisition of sports marketing agency Two Circles.

Shares of WPP at 0918 GMT trading 0.5% higher at 1,568 pence.

Write to Tapan Panchal at tapan.panchal@wsj.com

Subscribe to WSJ: http://online.wsj.com?mod=djnwires


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