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Name | Symbol | Market | Type |
---|---|---|---|
WPP PLC | NYSE:WPP | NYSE | Depository Receipt |
Price Change | % Change | Price | High Price | Low Price | Open Price | Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.08 | 0.16% | 51.40 | 51.50 | 51.09 | 51.49 | 107,880 | 01:00:00 |
LONDON--Advertising company WPP PLC (WPP.LN) said Tuesday that it has launched a new sports and entertainment rights agency, ESP.
ESP will be made up of two separate businesses: ESP Properties and ESP Brands. Both businesses will be part of WPP's media investment management company GroupM, but remain independent of its media-buying operations.
WPP said ESP Properties will serve sports and entertainment rights holders, including federations, leagues, events, teams, publishers and venues.
ESP Properties will be formed through new hires, the integration of existing GroupM business units including sponsorship agency IEG, and the acquisition of sports marketing agency Two Circles.
Shares of WPP at 0918 GMT trading 0.5% higher at 1,568 pence.
Write to Tapan Panchal at tapan.panchal@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
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