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WPP WPP PLC

51.07
0.55 (1.09%)
04 May 2024 - Closed
Delayed by 15 minutes
Name Symbol Market Type
WPP PLC NYSE:WPP NYSE Depository Receipt
  Price Change % Change Price High Price Low Price Open Price Traded Last Trade
  0.55 1.09% 51.07 51.67 50.97 51.37 136,066 01:00:00

WPP: JWT Buys X-PRIME in France for Undisclosed Sum

01/04/2014 9:34am

Dow Jones News


WPP (NYSE:WPP)
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LONDON--Advertising giant WPP PLC (WPP.LN) said Tuesday its wholly-owned operating company, JWT, has bought X-PRIME, a creative digital marketing company in France, for an undisclosed sum.

MAIN FACTS:

-X-PRIME's unaudited revenue for the year ended Dec. 31, 2013 was 4.7 million Euros with gross assets of EUR3.2 million as at the same date.

-This investment continues WPP's strategy of developing its services in important markets and sectors and strengthening its capabilities in digital media.

-WPP digital revenue (including associates) wwas over $6.0 billion in 2013, representing almost 35% of the Group's total revenue of $17.3 billion.

-WPP has set a target of 40%-45% of revenue to be derived from digital in the next five years.

-Shares at 0800 GMT up 15 pence, or 1.21%, at 1252 pence valuing the company at 16.72 billion pounds.

-Write to Ian Walker at ian.walker@wsj.com

Subscribe to WSJ: http://online.wsj.com?mod=djnwires


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