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Name | Symbol | Market | Type |
---|---|---|---|
WPP PLC | NYSE:WPP | NYSE | Depository Receipt |
Price Change | % Change | Price | High Price | Low Price | Open Price | Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.55 | 1.09% | 51.07 | 51.67 | 50.97 | 51.37 | 136,066 | 01:00:00 |
LONDON--Advertising giant WPP PLC (WPP.LN) said Tuesday its wholly-owned operating company, JWT, has bought X-PRIME, a creative digital marketing company in France, for an undisclosed sum.
MAIN FACTS:
-X-PRIME's unaudited revenue for the year ended Dec. 31, 2013 was 4.7 million Euros with gross assets of EUR3.2 million as at the same date.
-This investment continues WPP's strategy of developing its services in important markets and sectors and strengthening its capabilities in digital media.
-WPP digital revenue (including associates) wwas over $6.0 billion in 2013, representing almost 35% of the Group's total revenue of $17.3 billion.
-WPP has set a target of 40%-45% of revenue to be derived from digital in the next five years.
-Shares at 0800 GMT up 15 pence, or 1.21%, at 1252 pence valuing the company at 16.72 billion pounds.
-Write to Ian Walker at ian.walker@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
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