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WPP WPP PLC

51.07
0.55 (1.09%)
04 May 2024 - Closed
Delayed by 15 minutes
Name Symbol Market Type
WPP PLC NYSE:WPP NYSE Depository Receipt
  Price Change % Change Price High Price Low Price Open Price Traded Last Trade
  0.55 1.09% 51.07 51.67 50.97 51.37 136,066 01:00:00

WPP Invests in Digital Contents Studio

16/09/2014 3:13pm

Dow Jones News


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LONDON--Advertising firm WPP PLC (WPP.LN) said Tuesday it has made a strategic investment in Indigenous Media LLC, a new digital studio that produces scripted content and develops channel brands for content distribution.

WPP said it is taking a significant minority stake in Indigenous Media along with U.K. commercial broadcast network ITV.

WPP and ITV will contribute advertising and distribution expertise, allowing Indigenous Media to focus on creating content that will attract brand sponsorships, and global distribution on multiple platforms.

Other investors include Advancit Capital and individuals including Steven Tisch, Michael Price and Dr. Aaron Stern.

Founded by film makers Jon Avnet, Rodrigo Garcia and Jake Avnet, Indigenous Media is based in Los Angeles.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

Subscribe to WSJ: http://online.wsj.com?mod=djnwires


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