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WPP WPP PLC

51.07
0.55 (1.09%)
04 May 2024 - Closed
Delayed by 15 minutes
Name Symbol Market Type
WPP PLC NYSE:WPP NYSE Depository Receipt
  Price Change % Change Price High Price Low Price Open Price Traded Last Trade
  0.55 1.09% 51.07 51.67 50.97 51.37 136,066 01:00:00

WPP Invests $25 Million in AppNexus; Buys Teein in China for Undisclosed Sum

22/09/2014 9:40am

Dow Jones News


WPP (NYSE:WPP)
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LONDON--Advertising firm WPP PLC (WPP.LN) said Monday that it has agreed to invest $25 million for a significant stake in independent ad tech company AppNexus.

WPP, will inject the ad server platform (formerly part of Xaxis, its wholly-owned media and technology platform) and invest $25 million in AppNexus, to enhance AppNexus' position as an independent ad technology provider.

WPP, also announced that its operating company VML, has agreed to acquire Teein, a social media agency in China for an undisclosed sum.

WPP shares at 0808 GMT traded down 0.8% or 10 pence, at GBP12.81, valuing the company at GBP16.88 billion.

-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet

Subscribe to WSJ: http://online.wsj.com?mod=djnwires


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