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Name | Symbol | Market | Type |
---|---|---|---|
WPP PLC | NYSE:WPP | NYSE | Depository Receipt |
Price Change | % Change | Price | High Price | Low Price | Open Price | Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.55 | 1.09% | 51.07 | 51.67 | 50.97 | 51.37 | 136,066 | 01:00:00 |
LONDON--Advertising firm WPP PLC (WPP.LN) said Monday that it has agreed to invest $25 million for a significant stake in independent ad tech company AppNexus.
WPP, will inject the ad server platform (formerly part of Xaxis, its wholly-owned media and technology platform) and invest $25 million in AppNexus, to enhance AppNexus' position as an independent ad technology provider.
WPP, also announced that its operating company VML, has agreed to acquire Teein, a social media agency in China for an undisclosed sum.
WPP shares at 0808 GMT traded down 0.8% or 10 pence, at GBP12.81, valuing the company at GBP16.88 billion.
-Write to Razak Musah Baba at razak.baba@wsj.com; Twitter: @Raztweet
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
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