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WPP WPP PLC

48.65
0.53 (1.10%)
After Hours
Last Updated: 21:01:54
Delayed by 15 minutes
Name Symbol Market Type
WPP PLC NYSE:WPP NYSE Depository Receipt
  Price Change % Change Price High Price Low Price Open Price Traded Last Trade
  0.53 1.10% 48.65 48.72 48.28 48.58 135,091 21:01:54

WPP Buys Marketing-Technology Consultancy XumaK

12/02/2020 10:46am

Dow Jones News


WPP (NYSE:WPP)
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By Adria Calatayud

 

WPP PLC said Wednesday that it has acquired XumaK, a Miami-based marketing-technology consultancy, for an undisclosed price.

Founded in 2004, XumaK provides Adobe Experience Manager software and services and has helped leading brands to digitally transform their businesses, the London-based advertising and marketing-services group said.

WPP said the acquisition is in line with its strategy to strengthen its technology offer and will boost the capabilities of its Wunderman Thompson unit in North America.

 

Write to Adria Calatayud at adria.calatayud@dowjones.com

 

(END) Dow Jones Newswires

February 12, 2020 05:31 ET (10:31 GMT)

Copyright (c) 2020 Dow Jones & Company, Inc.

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