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WPP WPP PLC

50.94
0.83 (1.66%)
27 Apr 2024 - Closed
Delayed by 15 minutes
Name Symbol Market Type
WPP PLC NYSE:WPP NYSE Depository Receipt
  Price Change % Change Price High Price Low Price Open Price Traded Last Trade
  0.83 1.66% 50.94 51.25 50.55 50.65 425,200 01:00:00

WPP Buys Majority Stake in France's Poster Conseil

28/05/2015 12:04pm

Dow Jones News


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LONDON--Advertising giant WPP PLC (WPP.LN) said Thursday Kinetic and GroupM have bought a majority stake in Financiere Poster, an out-of-home specialist in France, for an undisclosed sum.

Poster Conseil manages media planning and buying for agencies and direct clients, and provides planning and measurement technologies to both agencies and vendors. The agency's consolidated revenue for the year ended Dec. 31, 2014 were 9.8 million Euros ($10.76 million), with gross assets of EUR8.5 million.

This investment continues WPP's strategy of investing in important markets such as France, where WPP companies (including associates) collectively generate revenues of around $800 million and employ 5,000 people, it said.

Shares at 1030 GMT up 2 pence, or 0.13%, at 1586 pence valuing the company at 20.68 billion pounds ($32 billion).

-Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749

Subscribe to WSJ: http://online.wsj.com?mod=djnwires


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