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Name | Symbol | Market | Type |
---|---|---|---|
WPP PLC | NYSE:WPP | NYSE | Depository Receipt |
Price Change | % Change | Price | High Price | Low Price | Open Price | Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.36 | 0.68% | 53.59 | 53.60 | 53.04 | 53.20 | 75,297 | 00:28:00 |
LONDON--Advertising company WPP PLC (WPP.LN) said Monday that its operating company, Wunderman, has acquired FusePump Limited, a company specialising in product data and content for digital marketing, for an undisclosed sum.
MAIN FACTS:
-Based in London, FusePump extracts product data from e-commerce websites and other data sources, making it available for integration into marketing channels and advertising applications.
-FusePump employs 50 people and clients include Nokia, Sky, Sony, Tesco, and ASOS.
-FusePump's consolidated unaudited revenue for the year ended Dec. 31, 2013, were GBP3.0 million, with gross assets of GBP0.9 million as at the same date.
-Shares of WPP at 1102 GMT up 4 pence, or 0.3%, at 1219 pence, valuing the company at GBP16.23 billion.
-Write to Tapan Panchal at tapan.panchal@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
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