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WPP WPP PLC

51.46
0.74 (1.46%)
05 Oct 2024 - Closed
Delayed by 15 minutes
Name Symbol Market Type
WPP PLC NYSE:WPP NYSE Depository Receipt
  Price Change % Change Price High Price Low Price Open Price Traded Last Trade
  0.74 1.46% 51.46 51.48 51.14 51.29 82,137 01:00:00

Communications Company WPP Buys US Digital Agency iStrategyLabs

02/08/2016 1:55pm

Dow Jones News


WPP (NYSE:WPP)
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By Olga Cotaga

 

LONDON--WPP PLC (WPP.LN) said on Tuesday it is buying the digital agency iStrategyLabs LLC in the U.S. through its wholly-owned marketing communications agency Walter Thompson Company.

The communications services provider said iStrategyLabs eked out a net revenue of $12.4 million in 2015 and that its clients list includes Kroger, Medtech and U.S.A Network.

WPP has started to invest in digital, focusing on the U.S. market, it said, adding that it wants to see 40%-45% of its revenue driven by digital in the next five years.

The company didn't disclose how much it will pay for the U.S. business.

Shares at 1215 GMT were down 6 pence, or 0.4%, at 1691 pence, valuing the company at 21.74 billion pounds ($28.7 billion).

 

Write to Olga Cotaga at olga.cotaga@wsj.com, Twitter @OlgaCotaga

 

(END) Dow Jones Newswires

August 02, 2016 08:40 ET (12:40 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.

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