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Name | Symbol | Market | Type |
---|---|---|---|
WPP PLC | NYSE:WPP | NYSE | Depository Receipt |
Price Change | % Change | Price | High Price | Low Price | Open Price | Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|
0.74 | 1.46% | 51.46 | 51.48 | 51.14 | 51.29 | 82,137 | 01:00:00 |
By Olga Cotaga
LONDON--WPP PLC (WPP.LN) said on Tuesday it is buying the digital agency iStrategyLabs LLC in the U.S. through its wholly-owned marketing communications agency Walter Thompson Company.
The communications services provider said iStrategyLabs eked out a net revenue of $12.4 million in 2015 and that its clients list includes Kroger, Medtech and U.S.A Network.
WPP has started to invest in digital, focusing on the U.S. market, it said, adding that it wants to see 40%-45% of its revenue driven by digital in the next five years.
The company didn't disclose how much it will pay for the U.S. business.
Shares at 1215 GMT were down 6 pence, or 0.4%, at 1691 pence, valuing the company at 21.74 billion pounds ($28.7 billion).
Write to Olga Cotaga at olga.cotaga@wsj.com, Twitter @OlgaCotaga
(END) Dow Jones Newswires
August 02, 2016 08:40 ET (12:40 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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