Burson-Marsteller Named Global Agency Of Record For Meltwater

NEW YORK, April 7, 2015 /PRNewswire/ -- Burson-Marsteller, a leading global public relations and communications firm, today announced that Meltwater, a global leader in media intelligence software solutions, has named it agency of record. Burson-Marsteller will work with Meltwater in key markets in North America, Europe and Asia-Pacific to provide media relations, product launch support and overall brand management.

"We chose Burson-Marsteller because we believe in the firm's highly creative and evidence-based approach to communications," said Valerie Fawzi, Chief Marketing Officer, Meltwater. "Through its global footprint and in-depth knowledge of the marketing, technology and B2B spaces, Burson-Marsteller will be the perfect partner to help us increase market visibility into our rapidly expanding global business."

Following a competitive agency review process, Meltwater turned to Burson-Marsteller in time to launch its next generation media intelligence platform, built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog and social media conversations. The new Meltwater solution leverages advances in data science to extract the insights required to manage a brand, understand competition and keep on top of industry trends. This product is the latest in a series of technology innovations from Meltwater built on the promise of delivering insights from data on the outside, instead of only relying on internal information, to help organizations make better, more informed decisions.

"Meltwater is bringing to the market pioneering technology that is helping to transform the corporate communications field," said Don Baer, Worldwide Chair and CEO, Burson-Marsteller. "We are excited to develop compelling content to help Meltwater demonstrate its leadership position and show the industry the way forward in data acquisition and analysis."

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm's seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leading communications services network. For more information, please visit bm.com.

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