Waste Connections of Colorado and RecycleBank Team Up to Increase Recycling Volumes in the Centennial State

Colorado is First in the Rocky Mountain Region to Feature RecycleBank


NEW YORK, Sept. 29  /PRNewswire/ -- RecycleBank®, the premier recycling rewards program, announced today that it has joined forces with Waste Connections of Colorado to dramatically increase household recycling volumes in 10 Denver suburbs and Colorado Springs. Already a success in 20 states and in the United Kingdom, RecycleBank encourages people to recycle by rewarding households with Points for their efforts. These Points are redeemable at local and national retailers, restaurants, grocers, and more. Colorado is the first state in the Rocky Mountain Region to feature the RecycleBank program and Waste Connections of Colorado is the only hauler to offer the program in the state.

"We're proud to partner with Waste Connections of Colorado to bring our recycling rewards program to its customers in the Centennial State, proving that environmental solutions offer great economic value," RecycleBank co-founder and CEO Ron Gonen said. "Waste Connections of Colorado has truly exhibited environmental leadership, showing area residents that recycling is something that they can do today to truly make a difference tomorrow."

"Partnering with RecycleBank is a great way to protect our environment, invigorate our local economies, keep our communities clean, and deliver meaningful, everyday savings to our customers," Waste Connections Central Regional Vice President Phil Rivard said. "Everybody wins."

Over the next month, new 96-gallon recycling carts will be delivered to Waste Connections customers in suburbs north of Denver - Brighton, Broomfield, Erie, Firestone, Frederick, Fort Lupton, Lafayette, Louisville, Superior, and Westminster - and in Colorado Springs and the surrounding cities of Fountain, Monument, and Peyton/Falcon. The recycling carts include an ID tag that matches the cart to the household address and account number. Waste Connections trucks, retrofitted with special technology, track recycling activity, and the amount recycled is converted into RecycleBank Points. Similar to frequent flier programs, the more a family recycles, the more RecycleBank Points each household earns.

RecycleBank Points are redeemable for rewards, gift cards, groceries and products from national reward partners such as Coca-Cola, Kraft Foods, Dick's Sporting Goods, CVS/pharmacy, and Bed, Bath & Beyond, as well as from a host of local participating businesses in more than 20 categories that include food and grocery, sports and recreation, entertainment, restaurants, health and beauty. There is also an option to donate Points to local school environmental programs and to non-profit organizations.

"By encouraging households to recycle with the added incentive of RecycleBank rewards, Waste Connections of Colorado collects more recyclables, reducing waste otherwise destined for landfill disposal," Rivard said. "Moreover, it's easier than ever for residents to recycle - the new program brings with it single-stream recycling, in which households can place all acceptable recycling materials into one cart without having to sort paper, plastic, tin, and glass separately."

RecycleBank services more than one million people across 20 states. By cumulative recycling efforts, those households have recycled more than 300,000 tons of material, saving more than 194 million gallons of oil and close to 3 million trees. For more information on RecycleBank, visit http://www.recyclebank.com/.

The rewards-for-recycling program begins Nov. 2, 2009. For more information on Waste Connections of Colorado, visit http://www.wasteconnectionsofcolorado.com/.

ABOUT RECYCLEBANK

RecycleBank® is a rewards program that motivates people to recycle. Using the RecycleBank proprietary three-step process Recycle, Record, Reward(TM), we quickly and easily measure the amount of material each home recycles and then convert that activity into RecycleBank Points that can be used at hundreds of local and national rewards partners. RecycleBank is simple to implement, market-driven, and proven to work; saving municipalities' money and rewarding citizens for their environmental stewardship. Kleiner, Perkins, Caulfield and Byers, RRE Ventures, The Westly Group and Sigma Partners are institutional shareholders. Ron Gonen, the co-founder and CEO, is the largest individual shareholder. A global company with offices in the United States, United Kingdom, and Canada, RecycleBank is headquartered in New York City. RecycleBank was recently honored as a 2009 World Economic Forum Technology Pioneer and has been named as a 2009 Champion of the Earth by the United Nations. Visit http://www.recyclebank.com/ for more information. Fan us at http://www.facebook.com/RecycleBank and follow us at http://www.twitter.com/RecycleBank.

ABOUT WASTE CONNECTIONS

Waste Connections, Inc., (NYSE:WCN) is an integrated solid waste services company that provides solid waste collection, transfer, disposal and recycling services in mostly secondary markets in the Western and Southern U.S. The Company serves more than one million residential, commercial and industrial customers from a network of operations in 23 states. The company also provides intermodal services for the movement of containers in the Pacific Northwest. Waste Connections, Inc., was founded in September 1997 and is headquartered in Folsom, Calif. For more information, please visit http://www.wasteconnections.com/. 

DATASOURCE: RecycleBank



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